Internal marketing

Part 2 of ebook "Proceedings of the 21st International symposium on advancement of construction management and real estate" provides readers with contents including: examining critical factors affecting knowledge transfer in public-private partnership (PPP) projects; explication of challenges with acceptance of marketing functions in the management of construction business enterprise; factors influencing safety training transfer on construction sites; factors influencing the construction time and cost overrun in projects; feasibility analysis of using construction and demolition waste in se...

789p mothoiphong 28-06-2024 1 1   Download

Part 1 of ebook "Sustainable growth in global markets: Strategic choices and managerial implications" provides readers with contents including: mapping market scenarios; understanding international business; international finance; economic and cultural dynamics; political and legal factors;...

132p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "Sustainable growth in global markets: Strategic choices and managerial implications" provides readers with contents including: preparing destination markets; market research and organizational design; internal and external fit; segmentation, targeting, and positioning; developing functional strategies; international pricing and distribution strategies;...

211p giangmacvien 22-06-2024 1 1   Download

Part 1 of ebook "Adoption of innovation: Balancing internal and external stakeholders in the marketing of innovation" provides readers with contents including: adoption of innovation, balancing internal and external stakeholders in the marketing of innovation; corporate prediction markets for innovation management; innovations in consumer science; customer co-production and service innovation characteristics;...

112p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "Adoption of innovation: Balancing internal and external stakeholders in the marketing of innovation" provides readers with contents including: organizing open innovation for sustainability; vision and radical innovation; innovating the business model; real options reasoning and innovative performance in the context of dynamic capabilities; uncovering driving forces for better product innovation;...

118p giangmacvien 22-06-2024 1 1   Download

Ebook "Advances in national brand and private label marketing (Second international conference, 2015)" presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online communities, economic crisis, strategies in growth and mature private labels.

208p giangmacvien 22-06-2024 2 1   Download

Part 2 of ebook "Business relationship management and marketing: Mastering business markets" provides readers with contents including: implementation of business relationship management; instruments of business relationship management; internal implementation of business relationship management; customer relationship management;...

143p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "Market entry in China: Case studies on strategy, marketing, and branding" provides readers with contents including: fashion, luxury, and play; take the opportunity to pilfer a goat; HTH’S exploration in China; master international franchising in China; beverages and food; preparing business activities in China;...

117p giangmacvien 22-06-2024 2 1   Download

Part 1 of ebook "Proceedings of the 1st AAGBS international conference on Business management 2014 (AiCoBM 2014)" provides readers with contents including: entrepreneurship; the determinants of technological innovation adoption in Malaysian SMEs; market orientation conception on commercialization; the customers’ perception toward secret recipe’s reputation; examining the applicability of outside-in open innovation approaches for small B-to-B businesses;...

437p giangmacvien 22-06-2024 1 1   Download

Part 1 of ebook "Proceedings of the 2nd advances in business research international conference (ABRIC2016)" provides readers with contents including: Chapter 1 - Internal marketing and employees’ performance, relating marketing strategies in human resource efforts; Chapter 2 - Individual entrepreneurial orientation and talent retention of engineers, a pilot survey; Chapter 3 - Entrepreneurial orientation of technology-based SMEs in Malaysia; Chapter 4 - Financial literacy of entrepreneurs in the small and medium enterprises; Chapter 5 - Customers’ intention to repurchase halal personal care...

196p giangmacvien 22-06-2024 1 1   Download

Ebook "Proceedings of the fifth international Conference on finance and accounting for the promotion of sustainable development in the private sector (FASPS5)" is a collection of articles about: asymmetric impact of public debt on credit supply to private sector in Vietnam - a NARDL model approach; impact of the pandemic shock on the Vietnamese stock market and policy implications; assessment of effeciency of agribank’s support policies for private sector operations in field of agriculture, forestry and fisheries; financial resources for cooperative development in Vietnam; corporate social ...

1451p leminhvu111 07-06-2024 0 0   Download

This paper investigates the impact of the pandemic on the Vietnamese stock market (VNX). Historically, pandemics have often caused major disruptions to the economies of many countries, and stock markets are quick to reflect these impacts. The pandemic has created major challenges for the VNX, even though Vietnam has successfully controlled the pandemic. This paper uses the Vector Autoregression (VAR) method to quantify the impact of on the VNX. The VAR model is used to analyze the dynamic interactions between time series variables.

12p leminhvu111 07-06-2024 1 0   Download

In the context of globalization and a rapidly growing economy, financial resources play an extremely important role in maintaining and developing business activities of enterprises. In particular, in Vietnam, one of the countries witnessing strong economic development, it requires businesses to have abundant and sustainable financial resources. However, the fluctuations in the macro market economy also have a significant impact on the financial resources of businesses.

12p leminhvu111 07-06-2024 1 0   Download

Vietnam has made significant progress in its energy sector with widespread electrification and a diverse energy mix dominated by hydropower, gas, and coal. However, to sustain these achievements and meet climate targets, substantial investments, especially in renewables, are needed. Failing to do so will increase reliance on imported coal, with negative environmental, health, and economic impacts. Recommendations include fostering private investment and strengthening the domestic financial market to support the energy sector’s funding needs.

17p leminhvu111 07-06-2024 1 0   Download

The study encompasses various analytical techniques, including descriptive statistics, Cronbach’s Alpha, Exploratory Factor Analysis (EFA), multivariate regression models, and hypothesis testing through SPSS software. The findings reveal that six key factors, namely leadership, digital business strategy, employee capabilities, technology infrastructure, organizational culture, and external market pressures, exert significant influence on digital transformation in these enterprises.

10p leminhvu111 07-06-2024 0 0   Download

Globalization has been a catalyst for innovation and transformative perspectives in business, energy, and economy. However, achieving sustainability on an international scale requires further efforts, particularly in emerging markets, developing countries, and low-income nations, which face challenges in balancing their economies amidst the ongoing impact of Globalization. Emphasizing sustainable strategies in businesses will contribute to the cultivation of enduring business values.

9p leminhvu111 07-06-2024 0 0   Download

Dividends are a part of a company’s after-tax profits paid to shareholders. Dividends are considered a tool that provides information to investors about the financial health status of a joint stock company. Dividend policy represents the decision between paying profits to shareholders versus retaining profits for reinvestment.

10p leminhvu111 07-06-2024 0 0   Download

Governments and countries are making efforts to overcome the consequences of climate change, especially reducing greenhouse emissions. The concept of “carbon market” was also born from there as one of the economic solutions to solve environmental problems. By studying the experiences of some countries in the Emissions Trading Mechanism, this article offers some suggestions for Vietnam to improve the legal framework as well as organize and operate the carbon market effectively.

12p leminhvu111 07-06-2024 0 0   Download

During the recent congresses of the Party, the private economy was identified as an important driving force of the economy and the State made many appropriate decisions to encourage the private economy to continue to develop. However, the practice of private economic development still has many obstacles and limitations.

8p leminhvu111 07-06-2024 1 0   Download

This study aims to generalize basic issues about the derivatives market and derivatives transactions in the market and evaluate the current situation of the derivatives market in Vietnam from 2017 to present. Along with that, research experience in some markets around the world, in order to come up with solutions to develop this market in Vietnam.

8p leminhvu111 07-06-2024 0 0   Download