Factors affecting adoption of paddy estate project among rice farmers for increasing rice production and supply

The present paper provides a case study of rice farmers in the Muda granary area, which covers the states of Kedah and Perlis, using primary data to identify the factors on the adoption of PEP among farmers. The research findings indicate that the key factors determining the farmers’ adoption of the PEP are age, secondary jobs, effective communication with the extension agency, increased rice yield, lower operating cost, lower working time in the fields, and support services, such as assistance, incentives, and facilities from the government.