Factors affecting the behavior of using e-wallets in Hanoi: A comparative study of Momo and Moca e-wallets
2
lượt xem 0
download
lượt xem 0
download
Download
Vui lòng tải xuống để xem tài liệu đầy đủ
Momo and Moca e-wallets are considered to be the two most commonly used in big cities in Vietnam. Six factors that affect users' behavior of using e-wallets: Security and Privacy, Performance Expectancy, Ease of Use, Social Influence, Behavioral Intention, Experience. Comparative study of Performance Expectancy factors affecting the behavior of using Momo and Moca e-wallets. The degree of influence on the behavior of using Momo and Moca e-wallets is different. The research results will be useful for administrators to increase the use of e-wallets soon.
Chủ đề:
Bình luận(0) Đăng nhập để gửi bình luận!
CÓ THỂ BẠN MUỐN DOWNLOAD