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Factors influencing imported beef purchase intention: A case study in Long Bien district, Hanoi, Vietnam

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The objective of the paper was to analyze the factors influencing the purchase intention of consumers for imported beef in Long Bien district, Hanoi. Quantitative and qualitative methods were employed in this study based on an online survey using a structured questionnaire.

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Nội dung Text: Factors influencing imported beef purchase intention: A case study in Long Bien district, Hanoi, Vietnam

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