Purchase intention

The study investigated the relationship between service quality, brand image, satisfaction, and consumers’ continuous purchase intention. We collected research data from 258 consumers who bought goods at supermarkets in Tra Vinh City.

12p vifilm 11-10-2024 2 1   Download

The objective of the paper was to analyze factors influencing the green purchase intention of students through a case study at the Vietnam National University of Agriculture (VNUA), Hanoi, Vietnam. The primary data were collected from a survey of 121 undergraduate students in 2020. The study employed descriptive statistics, exploratory factor analysis (EFA), and multiple regression analysis.

14p vibecca 01-10-2024 2 2   Download

The objective of the paper was to analyze the factors influencing the purchase intention of consumers for imported beef in Long Bien district, Hanoi. Quantitative and qualitative methods were employed in this study based on an online survey using a structured questionnaire.

16p vibecca 01-10-2024 3 2   Download

This research aims to investigate the impact of digital content marketing (DCM) motivations on customer purchase intention through their engagement. In which, moderator effect of brand trust is considered. Applying Uses and Gratification Theory (UGT), the DCM motivations were classified into information, entertainment, social interaction, and remuneration.

20p toduongg 24-08-2024 2 0   Download

This study was conducted right in the social distancing period in Danang City, from August 20th to September 15th, 2020. By developing a conceptual framework integrating predicting intentions models TAM, TRA, TPB with VAB model (Homer and Kahle, 1988), and theory of Perceived Risk, this study recognizes an ongoing trend in online food purchasing of Vietnam consumers during- and post-Covid 19. The findings show that there was a significant change in online food purchasing behaviors since the social distancing period.

18p toduongg 24-08-2024 3 1   Download

The model of this research was based on the moderated mediation model of the prior research “Understanding the relationship between online self-image expression and purchase intention in SNS games: A moderated mediation investigation” (Hao Chen & Haitao Chen, 2020). Nevertheless, several variables of the model in this paper have been modified in order to be consistent with the recent study. To test this model, quantitative research and qualitative research were carried out.

14p toduongg 24-08-2024 4 1   Download

People are becoming more concerned about green consumption because of a grown consciousness for environmental protection. Green purchasing is essentially the act of buying environmentally friendly products. This study is conducted to find the antecedents affecting consumers’ purchase intention towards green products in Hue City, Vietnam. Data were collected from a convenience sample of 232 customers through face-to-face interviews.

14p toduongg 24-08-2024 1 0   Download

This study investigates customers’ perception of four types of responsibilities in Carroll’s CSR pyramid (1991), including economic, legal, ethical and philanthropic responsibilities; and the effects of their perception of CSR on purchasing intention. The findings show some interesting points. Firstly, the importance level of four responsibilities from customers’ perspective is different from that of Carroll model (1991).

22p toduongg 24-08-2024 2 1   Download

This research focuses on cosmetic products and observes the impact of celebrities and expert influencers on consumers’ brand admiration and purchase intentions. The mediating role played by brand admiration and brand attitude between influencer marketing and purchase intentions are tested. The survey method was employed to conduct this research, and data were collected from 522 respondents. The proposed hypotheses were tested using Cronbach’s Alpha coefficient and SEM structural models.

12p toduongg 24-08-2024 2 1   Download

The purpose of this study is to investigate the impact of Electronic word of mouth through social networking platforms on purchase intention of Vietnamese customers in cosmetics field. To conduct the study, the author built up five hypotheses based on the previous studies about EWOM. The outcomes obtained from the data analysis have made the picture clearer when among different factors of eWOM, the quality of eWOM information, the attitude of eWOM information regarding cosmetics have positive impact on cosmetic purchase intention of Vietnamese customers.

20p toduongg 24-08-2024 1 0   Download

This study aims to investigate factors affecting purchase intention towards beverages with environmentally friendly packaging. Data were collected using a survey with 155 consumers in Hue city, Vietnam. The findings reveal that various factors play a significant role in shaping purchase intention towards beverages with environmentally friendly packaging. These factors include environmental consciousness, perceived selfimage, perceived behavioral control, and attitude towards purchasing behavior.

18p toduongg 24-08-2024 2 2   Download

his study examines what factors are the most significant in driving their intention to purchase the sustainable driven fast fashion products. This study adds to existing knowledge about sustainability by employing descriptive and exploratory research. Findings revealed that the consumers’ intention to purchase fast fashion goods are affected by a number of aspects. Environmental concerns and personal values were found influencing factors of consumers’ intention to purchase.

19p toduongg 24-08-2024 9 2   Download

This research was aimed to develop guideline to foster consumer trust and purchase intention to shop online for e-vendors. It was achieved by using mixed methods: quantitative and qualitative studies. In the quantitative study, an online survey was created as an instrument for capturing attitude of consumers related to trust in B2C e-commerce in a global scale. The objectives of this research are: To understand trust issues from the consumer point of view in the online environment; and to provide a comprehensive guide to e-vendors on how to improve consumer trust and enhance B2C e-commerce.

313p runthenight04 02-02-2023 10 3   Download

Current trends and future possibilities show that the Government of India has taken diverse plans to improve the retail industry in India. Some of them are listed below: Changed the Foreign Direct Investment (FDI) rules in food processing, in a bid to permit e-commerce companies and foreign retailers to sell Made in India consumer products.

218p spiritedaway36 26-11-2021 26 5   Download

Về mặt thực tiễn, khi thực hiện các chiến lược Marketing, các công ty du lịch cần phải đặc biệt quan tâm đến eWOM. Các công ty du lịch cũng có thể can thiệp, điều tiết những thông điệp truyền miệng trực tuyến để nâng cao hiệu quả Marketing. Dựa vào những nghiên cứu ở nước ngoài, những công trình khoa học được đăng trên các tạp chí thế giới uy tín, nghiên cứu này góp một phần nhỏ giúp các công ty du lịch có thêm cơ sở khoa học để định hướng những kế hoạch Marketing, truyền thông và PR thương hiệu.

136p thiennhaikhach01 05-07-2021 95 16   Download

Identifying whether there are any differences between two groups with real estate purchase intention to live in, who prefer townhouse, villas and those interested in apartment building under the relationship between EWOM perception and real estate purchase intention in Vietnam. Proposing recommendations to use EWOM in developing information channels through the Internet in order to promote real estate market in Vietnam.

0p angicungduoc11 17-04-2021 36 4   Download

The research focuses on consumer intentions for eWOM and purchase in the period of internet connection. Therefore, targeted objects are identified as individual consumers from over 18 years of age, who are currently using social networks or online communication platforms, and can independently making purchase decision (called for connected spenders).

24p trinhthamhodang1217 14-01-2021 34 3   Download

The goal of the study is to analyze social networking related factors influencing consumers’ trust and intent to purchase online via social networks in the Vietnamese market. The model of social commerce adoption of Hajli is used as the primary research framework to analyze the factors affecting Vietnamese consumers’ trust when purchasing goods through Social Networks

13p tamynhan6 14-09-2020 33 4   Download

The paper proposes an analytical framework of four elements (i.e.: eco-label knowledge, belief, value perception and environmental concern) in analyzing the effect of eco-labels on consumer attitudes and green purchase intention for agricultural products

10p tamynhan6 14-09-2020 41 3   Download

The thesis identifies the relationship of some factors of perception and emotion of Vietnamese consumers in China's intention to buy garments.

17p cothumenhmong6 17-07-2020 20 1   Download