Purchase intention

Part 2 of ebook "Sponsor- and country-related predictors of sponsorship effectiveness: Sponsorship in a national and international environment" provides readers with contents including: Chapter 4 - National sponsorship effects of fan campaigns on sponsorship awareness, brand attitude, and purchase intention – a multi-sponsor analysis; Chapter 5 - International sponsorship effects of sponsorship on brand image – a cross-national analysis; Chapter 6 - Implications and concluding remarks;...

114p giangmacvien 22-06-2024 2 1   Download

This study aims to examine the interaction effect of eWOM on online purchase intention and brand trust toward purchase intention at the Uniqlo fashion online store. The role of the mediation of satisfaction is vestigated. A quantitative approach was utilized to gather data via online surveys to bolster the suggested model. A total of 186 participants were included in the sample, chosen through non-probabilistic convenience sampling methods, and provided with instructions to answer the survey questions.

13p leminhvu111 07-06-2024 0 0   Download

This study employs the Stimulus-Organism-Response theory in consumer behavior research to investigate the decision-making process of consumers regarding Buy Now, Pay Later (BNPL) services. Data from 348 university student questionnaires were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings highlight the significantly mediating roles of emotion and cognition in shaping trust during the pre-purchase process, ultimately influencing consumers’ intentions to adopt BNPL services.

12p leminhvu111 07-06-2024 1 0   Download

This study focuses on the Thai market and aims to explore the factors influencing Thai consumers’ purchase intentions towards e-books, providing valuable insights for developing the e-book market in Thailand. Through a questionnaire survey and data analysis, the study investigates the impact of personal factors, perceived usefulness, perceived ease of use, and social factors on consumers’ purchasing decisions.

14p viellison 06-05-2024 1 1   Download

Domestic consumption of nutritional products and food supplements are on the rise. This is due to the fact that consumers have become more affluent and aware of their health. Edible bird’s nest (EBN) is used as a health supplement for medicinal benefits to improve health quality. However, issues such as contamination and counterfeit EBN have caused fluctuation of the product’s price over time and consumers are slowly shunning away from consuming EBN products.

6p longtimenosee10 26-04-2024 1 1   Download

The purpose of this study is to investigate the factors influencing status quo of supply chain purchase intention of international branded apparel items among young adult in Malaysia. Data for this study have been collected using self-administered questionnaire which distributed to the channel members (young adult retailers) and customers by using a convenient sampling method.

8p longtimenosee10 26-04-2024 2 1   Download

This study aims to identify the determinants that influence the repurchase intention towards counterfeit products among consumers’ using the Theory of Planned Behaviour (TPB) framework. Data was collected via questionnaire from 114 consumers’ based in Penang, Malaysia. The final results indicate that attitude, perceived behavioural control, product involvement and brand image are crucial determinants affecting purchase intention towards counterfeit products.

9p longtimenosee10 26-04-2024 2 1   Download

This study aims to determine the effect of subjective norm, halal awareness, and behavioural control on purchase intention in halal food products for Muslim students in non-Islamic countries. This research is a survey research using a questionnaire as an instrument, distributed to respondents all over Europe.

7p longtimenosee10 26-04-2024 1 1   Download

Based on the survey of the Bank of Lebanon's research agenda towards digital currency, the focus of this research investigation is to empirically investigate the phenomenon of purchase intentions of Lebanon residents. Below facts and figures has been used to hypothesis the current research. The Bit coin Omnibus Survey was originally considered as a pilot revision on use of ordinal or digital exchange in Lebanon state, and there are numerous motives that why we study it as such.

7p longtimenosee10 26-04-2024 2 1   Download

The objective of this study is to observe the influence of two social factors including informative and normative susceptibility which is related to consumers’ attitude and consumers’ purchasing intention of counterfeit products.

6p longtimenosee07 29-03-2024 4 2   Download

Purpose of the study "Positive word of mouth for supply chain management create a psychological effect which increases the intention to purchase among Indonesian electronic industry" is to investigate the effect of positive word of mouth (PWM) for supply chain on intention to purchase in Indonesian electronic industry. Literature ignore the Indonesian electronic industry in respect to the relationship between PWM for supply chain and intention to purchase. Population of the study was the Indonesian electronic companies.

14p longtimenosee07 29-03-2024 5 2   Download

This study aimed to analyse the effect of switching cost and product return management on re-purchase intent with customer satisfaction and customer value playing as moderating variables. Company A, a wholesaler that operates in the construction building material business in East Java was selected as the case study object for examining the relationships among the measured concepts. The survey was completed in three cities in which 200 retail stores of Company A’s customers are located.

10p longtimenosee07 29-03-2024 3 2   Download

Supply chain Management has played a significant role in corporate efficiency and has attracted the attention of numerous academicians over the last few years. This study aims to determine how the influence of supply chain, virtue, integrity, trust in intermediaries, trust in sellers, and customer loyalty, on purchase intentions through online. Data were obtained by distributing 168 questionnaires to students in the Soloraya region which included: Klaten Regency, Sukoharjo Regency, Wonogiri Regency, Sragen Regency, Boyolali Regency, and Solo Kota.

7p longtimenosee06 27-03-2024 4 2   Download

The purpose of the paper is to evaluate the impact of environmental attitude, green satisfaction, green trust, and green perceived quality on Green Purchase Intention (GPI) with the moderation of Environmental Concern (EC) in the fast moving consumer goods. The FMCG industry of Jordan was targeted to collect data. The quantitative approach was adopted for collecting data with using purposive sampling. The PLS-SEM analysis was implemented using SmartPLS 3.2.8.

6p longtimenosee06 27-03-2024 1 1   Download

This study emphasizes to measure the effect of service quality on purchase intention with mediating role of store image. The study majorly focused on paint brands available at stores of Manama, Bahrain. Reliability of data, descriptive analysis and Pearson correlation matrix was calculated by using SPSS. The relationship among study variables is tested trough structural equation modeling. Results highlighted that there is significant and positive relation between service quality and purchase intention of private label paint brands.

10p longtimenosee04 06-03-2024 2 1   Download

This study emphasizes to measure the effect of service quality on purchase intention with mediating role of store image. The study majorly focused on paint brands available at stores of Manama, Bahrain. Reliability of data, descriptive analysis and Pearson correlation matrix was calculated by using SPSS. The relationship among study variables is tested trough structural equation modeling.

10p longtimenosee04 06-03-2024 5 0   Download

Rooted from ATAR model, this study aims to examine the effect of halal product accessibility and availability on halal awareness of packaged food products in Malaysia and Thailand consumers. In addition, halal awareness also proposed to influence intention to purchase halal packaged food products. The study among 760 consumers in Malaysia and Thailand revealed that accessibility enhanced halal awareness for Muslim-dominant country whereby availability plays a crucial role in explaining halal awareness for non-Muslimdominant country.

10p longtimenosee04 06-03-2024 6 1   Download

The main purpose of the study is the find which type of reviews affects the consumer goods purchase intent. This study portrays about the shift in the pattern of online shopping and stresses on factors that can help in entrusting confidence in customers who purchase consumer goods over the web. Vietnam is known as a growing economy that has embraced internet for constructive purposes. The recent study is empirical in nature. It involves a sample size of 358 respondents that has been collected through a structured questionnaire.

7p longtimenosee04 06-03-2024 6 0   Download

The study was conducted to determine factors in product reliability that could influence cross-border e-commerce consumer purchase intention in Hanoi, approached by the level of trust with a view to improving the efficiency of these vendors.

11p vijeff 01-12-2023 4 3   Download

This research aims to assess the impact of factors on the intention to purchase in the e-marketplace of generation Z in Vietnam. The data is collected from 600 people who have not purchased on the e-marketplace and are in the age group of gen Z in Vietnam.

17p vimulcahy 18-09-2023 8 6   Download