How to make energy efficiency labels more effective: Insights from discrete choice experiments in Ghana and the Philippines
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In addition, the effect of energy efficiency labelling can be increased by appealing to immediate attitude functions, to social-adjustive benefits (in Ghana) and to the expression of environmental values (in the Philippines). Functional appeals to delayed monetary savings appear to reduce the label’s impact. Results call for using contextually adapted campaigns to maximize the impact of energy efficiency labelling.
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