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Lecture Basic Marketing: A global managerial approach - Chapter 17: Pricing objectives and policies

In this chapter you will: Understand how pricing objectives should guide strategic planning for pricing decisions; understand choices the marketing manager must make about price flexibility and price levels over the product life cycle; understand the many possible variations of a price structure, including discounts, allowances, and who pays transportation costs;...

allbymyself_06
26/01/2016

Basic Marketing

Lecture Basic Marketing

Marketing opportunities

Strategic market planning

Pricing policies

Strategic planning

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