Lecture Basic Marketing

Lecture "Principles of marketing: Chapter 5 - Product strategy" provides students with content about: Characteristics of service; 3P in service marketing; 3 basic duties of service providers; Ways of designing a product; Levels of products; Product classifications;... Please refer to the detailed content of the lecture!

8p gaupanda031 20-05-2024 1 1   Download

After completing this chapter, students will be able to: Detail the principal types of international investment flows and their recent growth, discuss the reasons why firms operate in more than one country and become MNEs, show how portfolio investment has grown in recent decades as governments liberalized investment flows and financial markets have developed,...

12p haojiubujain04 27-07-2023 7 4   Download

After studying this chapter you will be able to: Review the historical development of foreign exchange markets; explain how the foreign exchange rate reflects the demand and supply of goods, services, and assets, and the other flows that make up the balance of payments; explain geographic arbitrage, triangular arbitrage, and intertemporal arbitrage.

14p haojiubujain04 27-07-2023 5 4   Download

After studying this chapter you will be able to: Review the historical development of foreign exchange markets; explain how the foreign exchange rate reflects the demand and supply of goods, services, and assets, and the other flows that make up the balance of payments; explain geographic arbitrage, triangular arbitrage, and intertemporal arbitrage.

11p haojiubujain04 27-07-2023 6 3   Download

After studying this chapter you will be able to: Review the historical development of foreign exchange markets; explain how the foreign exchange rate reflects the demand and supply of goods, services, and assets, and the other flows that make up the balance of payments; explain geographic arbitrage, triangular arbitrage, and intertemporal arbitrage.

21p haojiubujain04 27-07-2023 6 3   Download

After studying this chapter you will be able to: Review the historical development of foreign exchange markets; explain how the foreign exchange rate reflects the demand and supply of goods, services, and assets, and the other flows that make up the balance of payments; explain geographic arbitrage, triangular arbitrage, and intertemporal arbitrage.

15p haojiubujain04 27-07-2023 3 3   Download

After studying this chapter you will be able to: Review the historical development of foreign exchange markets; explain how the foreign exchange rate reflects the demand and supply of goods, services, and assets, and the other flows that make up the balance of payments; explain geographic arbitrage, triangular arbitrage, and intertemporal arbitrage.

20p haojiubujain04 27-07-2023 4 3   Download

After studying this chapter you will be able to: Review the historical development of foreign exchange markets; explain how the foreign exchange rate reflects the demand and supply of goods, services, and assets, and the other flows that make up the balance of payments; explain geographic arbitrage, triangular arbitrage, and intertemporal arbitrage.

13p haojiubujain04 27-07-2023 2 2   Download

Principles of marketing: Lecture 35 provide students with knowledge about: personal selling; builds Relationships; basic sales tasks; characteristics of professional selling; contributions of personal selling to marketing; salesperson attributes;... Please refer to this lesson for details!

62p hanlamcoman 26-11-2022 13 6   Download

Chapter 5 - The communication process. After completing this unit, you should be able to: To understand the basic elements of the communication process and the role of communications in IMC, to examine various models of the communication process, to understand the important role of word-of-mouth influence and viral marketing,...

17p runordie9 27-09-2022 16 7   Download

Chapter 14 - Understanding fish and shellfish. After reading this chapter, you should be able to: Explain how the cooking qualities of fish are affected by its lack of connective tissue, determine doneness in cooked fish, demonstrate the appropriate cooking methods for fat and lean fish, list seven basic market forms of fish,...

20p runordie9 27-09-2022 12 4   Download

In fact, forecasts are basic inputs for many kinds of decisions in business organizations. Consequently, it is important for all managers to be able to understand and use forecasts. Although forecasts are typically developed by the marketing function, the operations function is often called on to assist in forecast development. More important, though, is the reality that operations is a major user of forecasts. Chapter 3 provides important insights on forecasting as well as information on how to develop and monitor forecasts.

15p runordie9 27-09-2022 10 1   Download

Lesson "CRM in Marketing" lecture helps you understand the basics of CRM, its characteristics, and effective CRM applications. Hopefully you can use your knowledge of CRM applications for your business. We invite you to check out the details here.

35p mrh155 26-09-2022 19 6   Download

Lecture Macroeconomics in context: A European perspective - Chapter 2: Useful Tools and Concepts.

27p runordie1 10-05-2022 8 1   Download

Lecture The economics of Money, Banking and Financial markets: Chapter 15 Multiple deposit creation and the money supply process. This chapter provides an overview of how the banking system creates deposits. In addition, it outlines the basic building blocks needed in later chapters for you to understand in greater depth how the money supply is determined.

22p runordie1 10-05-2022 10 2   Download

Lecture The economics of Money, Banking and Financial markets: Chapter 19 The foreign exchange market. After studying this chapter you should be able to summarize the basic function performed by the foreign exchange market; identify the factors that lead to changes in the exchange rate in the long run; identify the factors that lead to changes in the exchange rate in the short run; explain why changes in the money supply lead to exchange rate overshooting (causing the exchange rate to change by more in the short run than in the long run).

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Lecture Class #2: Valuation Basics. After studying this section will help you understand: Market efficiency, financial statement information, today – lay the groundwork for valuation. Take “baby steps” – by end of class will have basic tools to do a full-blown valuation.

32p huangminghao_1902 27-02-2022 13 1   Download

Lecture Managerial economics. After completing this section, you will understand knowledge about: basic economic concepts and decision making; production and cost analysis; market structure and pricing strategies; macro economics variables; aggregate demand and aggregate supply; macro economic policies; short run analysis of production function;...

146p bachkhinhdaluu 03-12-2021 19 1   Download

Lecture Principles of marketing is designed to teach the basic principles of Marketing to diverse audience/students, including those who are studying this as a supporting subject for their bachelor degree program. This course is designed to provide you the foundations of Marketing whether you intend to work in field of the marketing or not. The marketing function not only deals with the production and distribution of products and services, but it also is concerned with the ethical and social responsibility functions found in the domestic and global environment.

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Lecture Consumer behaviour learning objectives: Demonstrate a detailed understanding of the basic concepts of consumer behaviour describe how this knowledge can be used by marketers; Demonstrate ability to segment markets using consumer behavior concepts/constructs; Identify and illustrate how these concepts can be used to explain the decisions buyers make in the marketplace

6p tomjerry003 03-11-2021 23 2   Download