Lecture Basic Marketing: A global managerial approach - Chapter 5: The Canadian consumer market: Demographic and economic dimensions

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When you finish this chapter, you should: Understand how population growth is shifting in different areas and for different age groups, obtain a feel for the size and importance of Canada's ethnic and French Canadian markets. Know about the distribution of income in Canada, know how consumer spending is related to family life cycle and other demographic dimensions, appreciate the relationship between family lifestage and consumer spending, understand the important new terms (shown in the margins).

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Nội dung Text: Lecture Basic Marketing: A global managerial approach - Chapter 5: The Canadian consumer market: Demographic and economic dimensions

Chapter 5: The Canadian Consumer Market: Demographic and Economic Dimensions For use with Shapiro, Wong, Perreault, and McCarthy texts. Copyright © 2002 McGraw-Hill Ryerson Limited.
Identifying Potential Markets Focus: Money Relative Buying Power Focus: Growth Rate of Growth Focus: Concentration Population Density Focus : Literacy Communication Concerns 52 For use with Shapiro, Wong, Perreault, and McCarthy texts. Copyright © 2002 McGraw-Hill Ryerson Limited.
Canadian Population Trends Regional Differences Shifts to Suburban Birthrate Areas Key Key Domestic Domestic Trends Trends Household Aging Composition Population 53 For use with Shapiro, Wong, Perreault, and McCarthy texts. Copyright © 2002 McGraw-Hill Ryerson Limited.
Ethnic Dimensions in Canada Median Median Income Income Buying Buying Growth Growth Behaviour Behaviour Accurate Accurate Growth Target Target Growth Rate Rate 54 For use with Shapiro, Wong, Perreault, and McCarthy texts. Copyright © 2002 McGraw-Hill Ryerson Limited.
The French Canadian Market Where Where is is it? it? What What is is it? it? 55 For use with Shapiro, Wong, Perreault, and McCarthy texts. Copyright © 2002 McGraw-Hill Ryerson Limited.
Income Distribution Percent of Total Income 50 40 41.5% 30 20 23.6% 10 17.2% 6.1% 11.7% Lowest 20% Middle 20% Top 20% Income Group Income Group Income Group 56 For use with Shapiro, Wong, Perreault, and McCarthy texts. Copyright © 2002 McGraw-Hill Ryerson Limited.
Consumer Spending Patterns Disposable Discretionary Income Income Key Key Terms Terms and and Issues Issues Expenditure Family Data Life Cycle 57 For use with Shapiro, Wong, Perreault, and McCarthy texts. Copyright © 2002 McGraw-Hill Ryerson Limited.