Marketing opportunities

The article "Promoting the export of Vietnamese rice to Indonesia" analyzes the status-quo of Vietnamese rice exports to Indonesia, identifies the opportunities and challenges enterprises encounter, and proposes some solutions to enhance rice exports from Vietnam to Indonesia in the future.

6p tuongmotranh 18-03-2025 8 0   Download

Đề tài Asian equity markets: growth, opportunities, and challenges nêu tổng quan về thị trường chứng khoán châu Á, hoạt động của thị trường chứng khoán mới nổi châu Á, liên hệ với thị trường chứng khoán Việt Nam. Thị Trường Mới Nổi Thị trường chứng khoán châu Á đang phát triển khá qui mô và nhanh chóng.

30p idol_12 28-04-2014 52 6   Download

Viet Thai international (VTI) provides a dynamic and challenging work environment with tremendous opportunities for professional as well as personal growth. Viet Thai international JSC (VTI) was established in 1998 and today has grown into one of the largest consumer marketing and multi-unit retail operators in Vietnam.

0p sony_12 25-06-2013 57 10   Download

Seek opportunities for growth through market diversification; gain new ideas about products, services, and business methods; better serve key customers that have relocated abroad; be closer to supply sources, benefit from global sourcing advantages, or gain flexibility in the sourcing of products.

40p theanhdth 10-10-2014 69 7   Download

The focus of this research is to investigate the tween girls’ fashion segment in Australia and identify and explain the potential for development in the Australian tween girls’ fashion market with a specific focus on Melbourne. The main objective of this research is to understand the characteristics of the Australian tween girls demographic with respect to fashion marketing and consumption.

107p runthenight07 01-03-2023 17 5   Download

This thesis examines the capital structure choice of Australian firms with an emphasis on the impact of market timing and liquidity considering 1438 available firms for the period, 1997 to 2005. The relationship between capital structure and its determinants is the main focus of this thesis, with four empirical analyses. These analyses are all conducted within the Baker and Wurgler (2002) and Hovakimian (2006) models with both pooled ordinary least squares (OLS) and fixed effect panel analysis.

211p runthenight04 02-02-2023 20 2   Download

This thesis examines both organisational and consumer perspectives on the BOP market in Sri Lanka using a sequential mixed-method approach aligned under four phases of studies. The findings of the qualitative studies on organisational perspective confirm the market opportunities for large companies, particularly in the rural BOP market, but also find that the focus of alleviating poverty is lacking among practitioners.

170p runthenight04 02-02-2023 12 2   Download

The aim of this research is to deepen insight into the social-psychological factors that influence the formation of a desire to attend classical music concerts and to better predict people’s positive behavioural responses towards live classical music performances.

437p runthenight04 02-02-2023 7 5   Download

This is an empirical investigation into the development of the accounting profession in Sri Lanka in the post-independence era. Taking the Institute of Chartered Accountants of Sri Lanka (ICASL) as a case, the study researches the accounting professionalization process during the past five decades (1959-2010). Thus, the study focuses on the struggles and interactions between competing groups and organisations within the accounting profession.

341p runthenight04 02-02-2023 10 3   Download

The primary objective of this study is to examine the role of supply chain marketing planning capabilities and supply chain marketing implementation capabilities to boost tourism industry performance.

12p tocectocec 24-05-2020 29 3   Download

This thesis supports the concept of manufacturing duck and other recreational boats where people live and will allow for customizing and providing an opportunity for hunters and others seeking recreational boats to experience firsthand how boats are made and the specific interest of the soon-to-be new boat owner.

24p fugu897 03-07-2019 34 3   Download

Bài thuyết trình: Hotel revenue management (Quản trị khách sạn) hướng đến trình bày các vấn đề cơ bản về peak period revenue opportunities; communication; market segmentation; opaque pricing; performance measurement. Hy vọng tài liệu là nguồn thông tin hữu ích cho quá trình học tập và nghiên cứu của các bạn.

55p phamhue120795 06-06-2016 269 20   Download

In this chapter you will learn: Understand why physical distribution (logistics) is such an important part of place and strategic market planning, understand why the physical distribution customer service level is a marketing strategy variable. understand the physical distribution concept and why it requires coordination of storing,...

6p allbymyself_06 26-01-2016 80 5   Download

In this chapter you will understand the importance and nature of personal selling. Know the three basic sales tasks and what the various kinds of salespeople are expected to do. Know what the sales manager must do including selecting, training, and organizing salespeople to carry out the personal selling job. Understand how the right compensation plan can help motivate and control salespeople.

9p allbymyself_06 26-01-2016 59 5   Download

When you finish this chapter, you should: Know the advantages and disadvantages of the promotion methods a marketing manager can use in strategic planning, know how the communication process affects promotion planning, understand how direct-response promotion is helping marketers develop more targeted promotion blends,...

11p allbymyself_06 26-01-2016 91 4   Download

When you finish this chapter, you will: Understand how most wholesalers and retailers set their prices using markups, understand why turnover is so important in pricing, understand the advantages and disadvantages of average-cost pricing, know how to use break-even analysis to evaluate possible prices, know the many ways that price setters use demand estimates in their pricing.

10p allbymyself_06 26-01-2016 47 4   Download

After completing this chapter, students will: Understand why a marketing manager sets specific objectives to guide the advertising effort, understand when the various kinds of advertising are needed, understand how to choose the "best" medium, understand how to plan the "best" message - that is, the copy thrust, understand what advertising agencies do and how they are paid,...

12p allbymyself_06 26-01-2016 68 3   Download

In this chapter you will: Understand how pricing objectives should guide strategic planning for pricing decisions; understand choices the marketing manager must make about price flexibility and price levels over the product life cycle; understand the many possible variations of a price structure, including discounts, allowances, and who pays transportation costs;...

10p allbymyself_06 26-01-2016 82 3   Download

In this chapter you will learn: Know the content of and differences among strategies, marketing plans, and a marketing program; know how to use S.W.O.T. analysis and other planning approaches to zero in on a marketing strategy that fits the firm's objectives and resources and meets customers' needs; understand why the product classes and typical mixes are a good starting point for planning;...

8p allbymyself_06 26-01-2016 66 3   Download

After studying this chapter you will be able to: Know the variables that shape the environment of marketing strategy planning, understand why company objectives are important in guiding marketing strategy planning, understand target marketing, be familiar with the four Ps in a marketing mix,...

13p allbymyself_06 26-01-2016 96 3   Download