Basic Marketing

Let’s be perfectly honest here- you’ve worked hard enough in the past, and if you want to spend hours in a study guide to boost your score, that’s a great thing to do. In fact, we recommend at least a brief review of some of the better study guides on the market. But that’s simply not enough to do well in the high-pressure high-stakes environment of the test day. How well you do on this test will have a significant impact on your future- and we have the research and practical advice to help you execute on...

75p contentnew 20-04-2012 283 160   Download

Nắm được sự ra đời, phát triển của marketing Hiểu được bản chất của marketing là gì trò, mục tiêu, chức năng của marketing đối với doanh nghiệp.Biết về Marketing mix. Truyền thông vị trí đã lựa chọn, sử dụng marketing mix hỗ trợ cho chiến lược định vị.

203p coc_xanh 18-01-2013 542 110   Download

MARKETING CĂN BẢN (Basic Market)..Đào Hoài Nam...THÔNG TIN CHUNG VỀ MÔN HỌC..Tên môn học : Marketing căn bản Khoa / Ban / Trung tâm phụ trách : Khoa Thương Mại – Du Lịch - Marketing Số đơn vị học trình

93p logomay 11-06-2013 179 24   Download

By Neil Russell-Jones and Tony Fletcher Drawings by Phil Hailstone “A very useful introduction for anyone who wants to understand marketing terminology”. Alan Dunstan, Director - Sales and Marketing, Lloyds Abbey Life “An excellent introduction to the tools and techniques of marketing”. Graham Howe, Group Finance Director, Orange

128p dove_12 12-06-2013 70 8   Download

A marketing information system consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers.

73p sonnguyen3515 19-09-2013 73 10   Download

Lesson "CRM in Marketing" lecture helps you understand the basics of CRM, its characteristics, and effective CRM applications. Hopefully you can use your knowledge of CRM applications for your business. We invite you to check out the details here.

35p mrh155 26-09-2022 21 7   Download

Bài giảng Marketing căn bản (Basic Marketing) gồm có 8 chương với những nội dung chính sau: Chương 1: Khái quát chung về marketing căn bản; Chương 2: Môi trường marketing; Chương 3: Nghiên cứu thị trường; Chương 4: Chính sách sản phẩm; Chương 5: Chính sách giá; Chương 6: Chính sách phân phối; Chương 7: Chính sách xúc tiến và hỗ trợ kinh doanh; Chương 8: Kế hoạch hóa marketing. Mời các bạn cùng tham khảo nội dung chi tiết!

58p nienniennhuy11 09-11-2024 2 0   Download

This study aims to provide basic knowledge of carbon storage capacity and communities characteristics of seagrass beds in some typical coastal lagoons in the central of Vietnam. These important knowledges will be applied to activities of conservation, caculation of the carbon market, and reducing CO2 emissions in the future in Vietnam.

31p larachdumlanat129 20-01-2021 20 3   Download

"Đề cương chi tiết học phần Tiếp thị căn bản (Basic Marketing)" được biên soạn nhằm hỗ trợ giảng viên nắm được phân bố chương trình, lịch trình giảng dạy môn học này từ đó xây dựng các tiết học hiệu quả hơn.

4p hoangcanhminh_111191 29-12-2020 87 2   Download

The main objects of research are: board’s characteristics and ownership structure affecting business results of food manufacturing companies listed on Vietnam's stock exchange the research examines the basic theories and the reality of corporate governance, board’s characteristics, ownership structure and business performance in businesses.

14p mmlemmlem_124 22-12-2020 25 1   Download

Systematize, supplement and clarify the basic theoretical issues about life insurance, life insurance agents, factors affecting the intention of life insurance agents to leave the business. Recommendations are proposed to reduce life insurance agent's intention to leave the business of the life insurance market in Vietnam.

13p mmlemmlem_124 22-12-2020 38 1   Download

The thesis includes 5 chapters with the following contents: basic theories about the state management for the gold market in the market economy; the state management of the gold market in Vietnam; State management policy impact assessment model for markets and with macroeconomic variables; solutions to completing state management policies for the gold market in Vietnam.

0p trinhthamhodang8 20-10-2020 28 1   Download

Based on the basic theoretical foundation and financial policies for the sustainable development of non-life insurance market; (limited to 6 types of policies, including: capital policies, reserve requirements, capital investment, solvency, taxes and policies for supporting agricultural insurance); the thesis provides a detailed analysis and assessesment of the positive impacts as well as the limitations of financial policies, the effects of those limitations on the sustainable development of Vietnam’s non-life insurance market and the causes of these problems.

27p cothumenhmong6 17-07-2020 48 3   Download

The thesis has systematized and built a basic theoretical framework on the bad debt market and factors affecting the bad debt market; identify and assess the impact of factors on the factors of the bad debt market in Vietnam.

0p cothumenhmong6 17-07-2020 34 2   Download

The basic need in the study to understand the social media platforms by which a startup company may benefit since its inception. This study will give an understanding on how social media can benefit the startup company and entrepreneurs who can face the tough living concept in the business world.

6p guineverehuynh 17-06-2020 32 3   Download

Summary of Doctoral thesis of Economic: Marketing strategy for exporting bamboo and rattan products in Vietnam including content about: summary, analysis and establishment of a basic theoretical framework for implementing export marketing strategies (CLMXK) for rattan, bamboo and rattan products (MTTD) in Vietnamese enterprises.

27p lanxichen 05-05-2020 47 4   Download

Purpose: To clarify the theoretical and practical foundations of antimonopoly in the socialist oriented market economy. Assess the actual situation of antimonopoly in our country. Then propose basic solutions for antimonopoly in the socialist oriented market economy of our country in the coming time.

26p change06 14-06-2016 32 3   Download

After completing this unit, you should be able to: Understand the role of the questionnaire in the data collection process, become familiar with the criteria for a good questionnaire, learn the process for questionnaire design, become knowledgeable about the three basic forms of questions,...

20p allbymyself_06 28-01-2016 57 5   Download

In this chapter you will learn: Understand why physical distribution (logistics) is such an important part of place and strategic market planning, understand why the physical distribution customer service level is a marketing strategy variable. understand the physical distribution concept and why it requires coordination of storing,...

6p allbymyself_06 26-01-2016 80 5   Download

In this chapter you will understand the importance and nature of personal selling. Know the three basic sales tasks and what the various kinds of salespeople are expected to do. Know what the sales manager must do including selecting, training, and organizing salespeople to carry out the personal selling job. Understand how the right compensation plan can help motivate and control salespeople.

9p allbymyself_06 26-01-2016 59 5   Download