Strategic market planning

Part 1 of ebook "Strategic management in construction (Second edition)" provides readers with contents including: techniques for the strategic planner; portfolio management, delphi techniques and scenarios; marketing and promotional strategies in construction; a synthesis of strategic management in construction; strategic management in the construction industry; entry and exit barriers exist in an industry; core business, core competencies and distinctive capabilities;...

96p mothoiphong 28-06-2024 1 1   Download

Part 1 of ebook "Standing room only: Marketing insights for engaging performing arts audiences" provides readers with contents including: the performing arts; the evolution and principles of marketing; understanding the performing arts market; exploring characteristics of current and potential performing arts attenders; planning strategy and applying the strategic marketing process; identifying market segments, selecting target markets, and positioning the offer; conducting and using marketing research;...

192p giangmacvien 22-06-2024 1 1   Download

Part 1 of ebook "Strategic marketing: Market-oriented corporate and business unit planning" provides readers with contents including: Chapter 1 - Introduction; Chapter 2 - The information basis of marketing planning; Chapter 3 - Market-oriented corporate planning;...

105p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "Strategic marketing: Market-oriented corporate and business unit planning" provides readers with contents including: Chapter 4 - Market-oriented business unit planning; Chapter 5 - Planning the marketing mix; Chapter 6 - Marketing implementation and management control;...

156p giangmacvien 22-06-2024 2 1   Download

Part 1 of ebook "Strategic marketing management: Planning, implementation and control (Third edition)" provides readers with contents including: Chapter 1 - Introduction; Chapter 2 - Marketing auditing and the analysis of capability; Chapter 3 - Segmental, productivity and ratio analysis; Chapter 4 - Market and environmental analysis; Chapter 5 - Approaches to customer analysis; Chapter 6 - Approaches to competitor analysis; Chapter 7 - Missions and objectives; Chapter 8 - Market segmentation, targeting and positioning;...

439p giangmacvien 22-06-2024 4 1   Download

Part 2 of ebook "Strategic marketing management: Planning, implementation and control (Third edition)" provides readers with contents including: Chapter 11 - The formulation of strategy-3 - strategies for leaders, followers, challengers and nichers; Chapter 12 - The strategic management of the marketing mix; Chapter 13 - Criteria of choice; Chapter 14 - Modelling approaches-1; Chapter 15 - Modelling approaches-2; Chapter 16 - Problems to overcome; Chapter 17 - Management control-1; Chapter 18 - Management control-2;...

444p giangmacvien 22-06-2024 2 1   Download

This new edition provides constructive guidelines to readers to open their minds to the challenges of creating value. It extends and updates the reasons for the choice of the individual offering as the strategy unit and intensifies and extends the challenges to standard approaches and conventional thinking. Updates to all the material from the first edition are included and new examples have been added throughout.

390p vimeyers 29-05-2024 5 2   Download

This study engaged in the measurement and calculation of hidden quality costs in a sound and scientific manner in order to find solutions to the problem and achieve the research objectives. Increase in the sales and profits and market share of the economic unit and satisfaction of the customer are achieved through the effective the management of these costs. A deductive approach was employed in the study and a number of conclusions were made from the analysis of the results.

9p longtimenosee10 26-04-2024 3 1   Download

The aim of this study is strategic planning of poultry cluster to determine the leverage points based on the supply chain strategy and to offer approaches according to commercial soft technology maturity. The study was performed using field study and documentation between September 2017 and August 2018. The results highlight the leverage points regarding supply and demand management of chicken meat with an emphasis on export market and low maturity of business technology in Golestan poultry markets.

7p longtimenosee09 08-04-2024 3 0   Download

Part 1 book "Managing your practice - A guide for advanced practice nurses" includes content: Managing your APN practice - The basics; new practice models for apns - thinking outside the box; strategic planning for success; merging the professional and business models for apn practice; credentialing and continuing education; financing the practice; developing a marketing strategy; negotiation - getting what you need; effective leadership in practice management.

105p muasambanhan08 23-02-2024 4 1   Download

Part 1 of ebook "Key account plans: The practitioners’ guide to profitable planning" provides readers with contents including: the plan; why you will lose your best key accounts if you don't prepare a strategic plan for them; which key accounts need a strategic plan; how to collect information in order to understand the needs of the key accounts prior to preparing strategic plans for them;...

213p tuongnhuoclan 27-11-2023 10 8   Download

Ebook "101 marketing strategies for accounting, law, consulting, and professional services firms" has provided a well-designed blueprint for selling professional services that skillfully draws upon his more than thirty years in the field. This practical, highly focused guide to the selling process can help our firms achieve sales successes measured not only by effort but also by bottom-line results.

289p tuongnhuoclan 28-11-2023 4 3   Download

Continued part 1, part 2 of ebook "Strategic business planning for accountants: Methods, tools and case studies" provides readers with contents including: cost control, risk control and profitability; strategic cost control is good governance; accounting for the cost of risk; strategic products and markets; strategic decisions in marketing; strategic mergers and acquisitions; case studies on mergers in telecommunications, computers, oil and air transport;...

336p mocthanhdao0210 20-11-2023 9 6   Download

The market and the business environment are witnessing rapid changes in the constituent variables. This has led businesses in general and commercial enterprises in particular to have new and more effective methods of market management.

14p viindra 06-09-2023 11 4   Download

Continued part 1, part 2 of ebook "Port management and operations" provides readers with contents including: chapter 5 - port and terminal investment; chapter 6 - ships’ size, ports’ size - a new era ahead; chapter 7 - strategic alliances, market positioning, and differentiation; chapter 8 - key performance indicators as tools of strategic planning and management; chapter 9 - leadership and teambuilding;...

184p hanlinhchi 29-08-2023 10 5   Download

Part 1 of ebook "Agribusiness management (4th edition)" provides readers with contents including: Part I - Agribusiness management scope, functions, and tasks; Part II - Agribusiness management organization and context; Part III - Marketing management for agribusiness;...

215p hanlinhchi 28-08-2023 2 1   Download

Ebook "Strategic integrated marketing communication: Theory and practice" is planning in a systematic way to determine the most effective and consistent message for appropriate target audiences. The book shows clearly that this is rarely achieved in organisations where the needs of the brand can become lost in managerial needs to pursue IMC budgets- i.e. the share of the internal pie is more important than the external impact.

323p tichhythan 17-08-2023 11 8   Download

Ebook "E-marketing (Seventh edition)" directed primarily toward students taking a course on Marketing in the Internet, this text also teaches professional marketers how to engage and listen to buyers, and how to use what they learn to improve their offerings in today’s Internet- and social media-driven marketing environment.

498p tichhythan 17-08-2023 11 8   Download

Ebook Advanced diploma in business management: Strategic marketing management – Part 2 includes contents: Study unit 8 marketing planning; study unit 9 marketing implementation and control; study unit 10 product management and development; study unit 11 branding and brand management; study unit 12 the promotional mix; study unit 13 direct marketing; study unit 14 distribution channel management; study unit 15 pricing policies and price setting.

258p haojiubujain03 04-08-2023 13 7   Download

Ebook Advanced diploma in business management: Strategic marketing management – Part 1 includes contents: Study unit 1 planning and strategy; study unit 2 the marketing function, objectives and strategy; study unit 3 marketing and strategic choice; study unit 4 analysing the marketing environment; study unit 5 marketing information; study unit 6 auditing the marketing mix; study unit 7 consumer markets and consumer behaviour.

206p haojiubujain03 04-08-2023 10 7   Download