Lecture Business communication design - Chapter 14: The business of change and conflict

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Lecture Business communication design - Chapter 14: The business of change and conflict

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Chapter 14 provides knowledge of the business of change and conflict. Organizational change means modifying the way the company conducts business and performs work tasks. As an outgrowth of change, conflict is an event expressed through communication that motivates individuals or groups to behave in ways that suggest incompatible goals.

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Nội dung Text: Lecture Business communication design - Chapter 14: The business of change and conflict

  1. 2/e P P T ©2007 by the McGraw­Hill Companies, Inc. All rights reserved.
  2. 14 The Business of Change and Conflict ©2007 by the McGraw­Hill Companies, Inc. All rights reserved. McGraw­Hill/Irwin
  3. The Business of Change • What Does Change Mean?  Change ◦ when an organization begins to transform the way work is accomplished—which means a breakdown of business as usual • Who Carries the Flag of Change?  Change makers ◦ people who facilitate the coordination of a change effort     3
  4. The Business of Change When change makers share ideas and plans, employees understand and can participate in change efforts.     4 © Keith Brofsky/Getty Images
  5. The Business of Change • Why Do Organizations Change? • Competition • Corporate mergers and acquisitions • Changing consumer demands • Globalization • Technology • Government regulations and policies • Change of management     5
  6. The Business of Change • Why Do Organizations Change? (continued)  Globalization ◦ manufacture and sale of goods or services to multiple markets around the world     6
  7. What Happens When Organizations Change?  Communication vacuums ◦ occur when employees perceive a void in which they are not given adequate information about what is happening in the organization     7
  8. What Happens When Organizations Change? FIGURE 14.1 Communication Vacuum During change, some employees feel like they are in a communication vacuum. It’s like being in an isolation booth without information about what’s going on in the     8 organization.
  9. What Happens When Organizations Change? • The Face of Resistance  Fear  Interruption of routine  Loss of faith, trust, and personal investment  Feeling that past efforts are meaningless     9
  10. What Happens When Organizations Change? • Reducing Resistance  Employee buy-in ◦ acceptance of and agreement to change     10
  11. Change Communication FIGURE 14.2 Multidirectional and Multimedia Communication     11
  12. Change Communication • Multidirectional and Multimedia Communication  Multidirectional communication ◦ design of messages that can reach all employees throughout the organization  Multimedia communication ◦ use of many channels to transmit a message     12
  13. Change Communication • Unintended Messages • Provide Reasons • Timing     13
  14. Change Communication • Practice Change Communication Design  Open up the new corporate vision  Connect vision to employees  Include new vision in the corporate culture  Encourage employee role in the vision  Reduce vision resistance     14
  15. The Process of Conflict • What Is Conflict?  Conflict ◦ an event expressed through communication when individuals or groups behave in ways that indicate they have incompatible positions or goals     15
  16. The Process of Conflict • Who’s Who in Conflict  Disputants ◦ different parties involved in a conflict  Intragroup conflict ◦ problem that occurs within a single group of people  Intergroup conflict ◦ problem that arises between two or more groups     16
  17. The Process of Conflict • The Real Issues  Position ◦ a definitive goal or demand advanced by one or both parties that underscores an attitude or disposition  Interests ◦ reasons or motivations underlying a position     17
  18. Conflict Communication Skills • Listen and Learn • Verbal Diplomacy • Flexible Interpersonal Style     18
  19. Types of Conflict • Communication Conflicts • Social View Conflicts • Fundamental Interest Conflicts • Business Conflicts     19
  20. Traditional Conflict Strategies  Negotiation ◦ a give-and-take technique to achieve accord through a process of compromise or the offering of proposals and counterproposals     20


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