Lecture Business research methods (12/e) - Chapter 13: Chapter 13 - Questionnaires and instruments

Lecture Business research methods (12/e) - Chapter 13: Chapter 13 - Questionnaires and instruments. After studying this chapter you will be able to understand: The link forged between the management dilemma and the communication instrument by the management-research question hierarchy, the influence of the communication method on instrument design, the three general classes of information and what each contributes to the instrument,...