Lecture Global marketing: Contemporary theory, practice, and cases – Chapter 2: Assessing the global marketing environment - The global economy and technology

Lecture Global marketing: Contemporary theory, practice, and cases – Chapter 16: Defining ethics and corporate social responsibility in the international marketplace

26 p | 18 | 7

Lecture Global marketing: Contemporary theory, practice, and cases – Chapter 14: Using social media for global marketing

21 p | 15 | 7

Lecture Global marketing: Contemporary theory, practice, and cases – Chapter 11: Setting global prices

41 p | 12 | 7

Lecture Global marketing: Contemporary theory, practice, and cases – Chapter 6: Conducting marketing research

19 p | 21 | 7

Lecture Global marketing: Contemporary theory, practice, and cases – Chapter 8: Entering global markets

33 p | 11 | 6

Lecture Global marketing: Contemporary theory, practice, and cases – Chapter 10: Developing global products and brands

40 p | 17 | 6

Lecture Global marketing: Contemporary theory, practice, and cases – Chapter 5: Integrating global, regional, and national markets

22 p | 14 | 6

Lecture Global marketing: Contemporary theory, practice, and cases – Chapter 1: Understanding global markets and marketing

28 p | 23 | 6