Lecture Global marketing: Contemporary theory, practice, and cases – Chapter 15: Designing and controlling global marketing systems

Lecture Global marketing: Contemporary theory, practice, and cases – Chapter 16: Defining ethics and corporate social responsibility in the international marketplace

26 p | 18 | 7

Lecture Global marketing: Contemporary theory, practice, and cases – Chapter 3: Evaluating cultural and social environments

20 p | 15 | 7

Lecture Global marketing: Contemporary theory, practice, and cases – Chapter 6: Conducting marketing research

19 p | 21 | 7

Lecture Global marketing: Contemporary theory, practice, and cases – Chapter 9: Segmenting, targeting, and positioning for global markets

24 p | 16 | 7

Lecture Global marketing: Contemporary theory, practice, and cases – Chapter 10: Developing global products and brands

40 p | 17 | 6

Lecture Global marketing: Contemporary theory, practice, and cases – Chapter 7: Selecting international markets

34 p | 18 | 6

Lecture Global marketing: Contemporary theory, practice, and cases – Chapter 4: Analyzing political and legal environments

25 p | 16 | 6

Lecture Global marketing: Contemporary theory, practice, and cases – Chapter 2: Assessing the global marketing environment - The global economy and technology

19 p | 19 | 5