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Lecture Global marketing management (7th edition): Chapter 20 - Masaaki Kotabe, Kristiaan Helsen

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Chapter "sustainable marketing in the global marketplace". After studying this chapter you will be able to understand: The problems associated with cultural stereotypes, how culture influences behaviors at the negotiation table, common kinds of problems that crop up during international business negotiations, the similarities and differences in communication behaviors in several countries,...

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Nội dung Text: Lecture Global marketing management (7th edition): Chapter 20 - Masaaki Kotabe, Kristiaan Helsen

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