Lecture International marketing (16th edition) - Chapter 18: Pricing for international markets

Lecture International marketing (16th edition) - Chapter 14: Products and services for businesses

19 p | 14 | 8

Lecture International marketing (16th edition) - Chapter 16: Integrated marketing communications and international advertising

41 p | 15 | 7

Lecture International marketing (16th edition) - Chapter 11: The Asia Pacific region

17 p | 14 | 7

Lecture International marketing (16th edition) - Chapter 9: Economic development and the Americas

27 p | 15 | 7

Lecture International marketing (16th edition) - Chapter 6: The political environment: A critical concern

23 p | 17 | 7

Lecture International marketing (16th edition) - Chapter 17: Personal selling and sales management

27 p | 14 | 6

Lecture International marketing (16th edition) - Chapter 4: Cultural dynamics in assessing global markets

19 p | 13 | 6

Lecture International marketing (16th edition) - Chapter 7: The international legal environment: Playing by the rules

25 p | 13 | 6

Lecture International marketing (16th edition) - Chapter 15: International marketing channels

29 p | 14 | 5