Lecture Marketing management: Chapter 15 - Phillip Kotler, Kevin Lane Keller

Lecture Understanding business (10/e): Chapter 15 - William G. Nickels, James M. McHugh, Susan M. McHugh

39 p | 50 | 6

Lecture International marketing (15/e): Chapter 5 - Cateora, Gilly, Graham

15 p | 18 | 5

Lecture Marketing (12/e): Chapter 15 – Kerin, Hartley, Rudelius

48 p | 46 | 4

Lecture Marketing (11/e): Chapter 15 – Kerin, Hartley, Rudelius

58 p | 49 | 4

Lecture E-Commerce - Chapter 15: E-commerce marketing (part III)

29 p | 31 | 4

Lecture International marketing (15/e): Chapter 12 - Cateora, Gilly, Graham

12 p | 9 | 3

Lecture Basic Marketing: A global-managerial approach: Chapter 15 - William D. Perreault, E. Jerome McCarthy

11 p | 16 | 2

Lecture Human resource management: Gaining a competitive advantage (9/e) – Chapter 15: Managing human resources globally

11 p | 21 | 1

Lecture Global marketing management (7th edition): Chapter 15 - Masaaki Kotabe, Kristiaan Helsen

30 p | 20 | 1