Lecture Principles of Marketing - Chapter 8: Product, services, and brands: Building customer value

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Lecture Principles of Marketing - Chapter 8: Product, services, and brands: Building customer value

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Lecture Principles of Marketing - Chapter 8 presents the product, services, and brands: Building customer value. After studying this chapter you will be able to understand: What is a product? Product and services decisions, services marketing, branding strategy: building strong brands.

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