Principles of marketing

This study explored the factors affecting members’ satisfaction with the quality of support activities of cooperatives using data collected from 301 members of horticultural cooperatives in Son La province. The study applied the SEVERQUAL concept and cooperative principles to develop the research model.

14p vibecca 01-10-2024 2 1   Download

The system of relations between the consumer and the seller has many factors that shape the dynamics of the market of goods and services based on the supply chain strategy. Supply chains satisfy customers by striving for delivering the right products to the right place at the right time, at the right quality and at the right quantity within an increasingly faster pace and lower cost. Theories of social entropy consider the system of social relations from the standpoint of the equilibrium of systems and their disproportion.

6p longtimenosee09 08-04-2024 7 0   Download

Phần 1 của cuốn sách "Nguyên lý tiếp thị (Principles of marketing)" trình bày những nội dung gồm: Chương 1 - Tiếp thị - tạo dựng và giành lấy giá trị khách hàng; Chương 2 - Doanh nghiệp và chiến lược tiếp thị - hợp tác xây dựng quan hệ khách hàng; Chương 3 - Phân tích môi trường tiếp thị; Chương 4 - Quản lý thông tin tiếp thị để thấu hiểu mong muốn ẩn sâu của khách hàng; Chương 5 - Thị trường người tiêu dùng và hành vi mua hàng của tổ chức; Chương 6 - Thị trường tổ chức và hành vi mua hàng của tổ chức;...

355p nguyetthuongvophong1010 04-03-2024 21 9   Download

Nối tiếp phần 1, phần 2 của cuốn sách "Nguyên lý tiếp thị (Principles of marketing)" tiếp tục trình bày những nội dung gồm: Chương 10 - Định giá - hiểu và nắm bắt giá trị khách hàng; Chương 11 - Chiến lược định giá; Chương 12 - Các kênh tiếp thị - chuyển giao giá trị đến khách hàng; Chương 13 - Bán lẻ và bán buôn; Chương 14 - Chuyển tải giá trị đến khách hàng - chiến lược truyền thông giá trị tích hợp; Chương 15 - Quảng cáo và quan hệ công chúng;...

409p nguyetthuongvophong1010 04-03-2024 13 9   Download

This is an historical study on the development of accounting in Vietnam, by examining the role of the state in the evolving professionalization of the accounting profession in the colonial and post-colonial periods. The Vietnamese accounting profession has been defined by the state, given that the development has been led by the state and subject to state regulations. Puxty et al. (1987) work which recognizes the State, Market and Community principles has provided the theoretical framework, to help understand the factors underpinning the development of the accounting profession in Vietnam.

462p runthenight04 02-02-2023 6 2   Download

This thesis is the result of systemic research in an attempt to define the confusion that exists, resulting from the application of inappropriate economic theories in valuation. This research also attempts to find the reason for and the source of the confusion. This research supports that which has previously been advocated that valuation principles of valuation Practice must be underpinned by a working theory embedded in positive economics.

115p runthenight04 02-02-2023 10 3   Download

The thesis clarifies the theoretical basis, contributes to adding academic content on competitive neutrality, competitive naturally policy, the role of competitive naturally in competitive activities in the market economy, international integration, the role of of SOEs in the economy as well as the challenges to SOEs under the conditions of applying competitive neutrality. The thesis gives recommendations for SOEs, in order to renovate competitive strategies and improve effective competition based on competitive neutrality principles.

27p mmlemmlem_124 22-12-2020 20 2   Download

Clarify issues about the position/location of APF WSM in the Hanoi market building network; classifying /ranking APF WSM; proposing principles for managing the APF WSM of Hanoi; supplement Standards and Regulations.

28p kequaidan7 01-09-2020 17 1   Download

Applying the principles of management strategy of marketing places to evaluate the reality and provide solutions of theoretical and practical grounds to improve the structure and contents of marketing place strategy for attracting investment to fill up current IZs in local province with Ha Tinh as a case study.

36p dungmaithuy 17-09-2019 54 4   Download

This thesis aimed to identify the approaches with the most academic impact and to explain them in greater detail. Hence, models of each category were chosen and compared. The non-parametric models were represented by the historical simulation, the parametric models by GARCH-type models (GARCH, RiskMetrics, IGARCH, FIGARCH, GJR, APARCH and EGARCH) and the semi-parametric models by the Monte Carlo simulation. The functional principle of each approach was explained, compared and contrasted.

140p nguyenyenyn117 18-06-2019 40 5   Download

After completing this chapter you should be able to: Determine how to classify inventory and inventory quantities, explain the accounting for inventories and apply the inventory cost flow methods, explain the financial effects of the inventory cost flow assumptions, explain the lower-of-cost-or-market basis of accounting for inventories,...and other contents.

66p yenhinguyen0504 06-04-2017 54 4   Download

Principles of marketing: Chapter 1 - Introduction to Marketing is Marketing, more than any other business function, deals with customers; understanding, creating, communicating, and delivering customer value and satisfaction are at the very heart of modern marketing thinking and practice.

15p maiyeumaiyeu20 16-11-2016 104 3   Download

Principles of marketing: Chapter 4 - Buyer behavior analysis includes Reason to analyze buyer behavior? Cultural Factors, Personal/Demographic Factors, Stages in the Family Life Cycle.

10p maiyeumaiyeu20 16-11-2016 66 3   Download

Research objectives: Brand development of Joint Stock Commercial Bank for Foreign Trade of Vietnam System. The basis of brand development principles and brand development reality of Vietcombank system, recommending some solutions for brand development of Joint Stock Commercial Bank for Foreign Trade of Vietnam System– Vietcombank.

28p change03 06-05-2016 61 3   Download

In this chapter: Explain companywide strategic planning and its four steps, discuss how to design business portfolios and growth strategies, discuss how to design business portfolios and growth strategies, describe the elements of a customer-driven marketing strategy and mix and the forces that influence it, list the marketing management functions, including the elements of a marketing plan.

33p allbymyself_06 28-01-2016 88 8   Download

This chapter define marketing and the marketing process, explain the importance of understanding customers and identify the five core marketplace concepts, identify the elements of a customer-driven marketing strategy and discuss the marketing management orientations, discuss customer relationship management and creating value for and capturing value from customers, describe the major trends and forces changing the marketing landscape.

32p allbymyself_06 28-01-2016 97 6   Download

This chapter describe the environmental forces that affect the company’s ability to serve its customers, describe the environmental forces that affect the company’s ability to serve its customers, identify the major trends in the firm’s natural and technological environments, explain the key changes in the political and cultural environments, discuss how companies can react to the marketing environment.

33p allbymyself_06 28-01-2016 62 6   Download

Chapter four explain the importance of information to the company and its understanding of the marketplace, define the marketing information system and discuss its parts, outline the steps in the marketing research process, explain how companies analyze and distribute marketing information, discuss the special issues some marketing researchers face, including public policy and ethics issues.

26p allbymyself_06 28-01-2016 67 5   Download

After studying this chapter you will: Understand the consumer market and the major factors that influence consumer buyer behavior, identify and discuss the stages in the buyer decision process, describe the adoption and diffusion process for new products, define the business market and identify the major factors that influence business buyer behavior, list and define the steps in the business buying decision process.

35p allbymyself_06 28-01-2016 114 9   Download

This chapter define the three steps of target marketing: market segmentation, market targeting, and market positioning; list and discuss the major bases for segmenting consumer and business markets; explain how companies identify attractive market segments and choose a target marketing strategy; discuss how companies position their products for maximum competitive advantage in the marketplace.

32p allbymyself_06 28-01-2016 79 7   Download