Principles of marketing
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Improvement of scientific-theoretical approaches and the principles to the analysis of digital economic space, systematization of structural elements of digital economy to define characteristics. A research object - economy of digital space at the present stage. Systematization of current trends of development of digital economy, ideas of structural elements of digital economy acts as a subject.
8p longtimenosee09 08-04-2024 0 0 Download
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The system of relations between the consumer and the seller has many factors that shape the dynamics of the market of goods and services based on the supply chain strategy. Supply chains satisfy customers by striving for delivering the right products to the right place at the right time, at the right quality and at the right quantity within an increasingly faster pace and lower cost. Theories of social entropy consider the system of social relations from the standpoint of the equilibrium of systems and their disproportion.
6p longtimenosee09 08-04-2024 0 0 Download
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Continued part 1, part 2 of ebook "Principles of project finance (Second edition)" includes the following main contents: Chapter 10 - Macro-economic risks; Chapter 11 - Regulatory and political risks; Chapter 12 - Financial structuring; Chapter 13 - The financial model; Chapter 14 - Project-finance loan documentation; Chapter 15 - Public-sector financial support; Chapter 16 - Export-credit agencies and development-finance institutions; Chapter 17 - Recent market developments and prospects for project finance;...
298p khuynhlinhnguyet1009 05-04-2024 1 1 Download
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Part 1 of ebook "Principles of project finance (Second edition)" includes the following main contents: Chapter 1 - Introduction; Chapter 2 - What is project finance?; Chapter 3 - Project development and management; Chapter 4 - The project-finance markets; Chapter 5 - Working with lenders; Chapter 6 - Types of project agreement; Chapter 7 - Common aspects of project agreements; Chapter 8 - Sub-contracts and other related agreements; Chapter 9 - Commercial risks;...
257p khuynhlinhnguyet1009 05-04-2024 1 0 Download
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Part 2 book "Rabbit production" includes content: Rabbit diseases and health problems, rabbit reproduction, rabbit behavior, principles of rabbit genetics, breeding systems, genetic selection for herd improvement, coat color genetics of rabbits, rabbit shows, pet rabbits, animal welfare, rabbits for family and small farm development, rabbit production in developing countries, angora wool production, meat production, harvesting and preparation of meat and skins, marketing rabbits and their products.
171p muasambanhan10 03-04-2024 0 0 Download
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Phần 1 của cuốn sách "Nguyên lý tiếp thị (Principles of marketing)" trình bày những nội dung gồm: Chương 1 - Tiếp thị - tạo dựng và giành lấy giá trị khách hàng; Chương 2 - Doanh nghiệp và chiến lược tiếp thị - hợp tác xây dựng quan hệ khách hàng; Chương 3 - Phân tích môi trường tiếp thị; Chương 4 - Quản lý thông tin tiếp thị để thấu hiểu mong muốn ẩn sâu của khách hàng; Chương 5 - Thị trường người tiêu dùng và hành vi mua hàng của tổ chức; Chương 6 - Thị trường tổ chức và hành vi mua hàng của tổ chức;...
355p nguyetthuongvophong1010 04-03-2024 2 2 Download
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Nối tiếp phần 1, phần 2 của cuốn sách "Nguyên lý tiếp thị (Principles of marketing)" tiếp tục trình bày những nội dung gồm: Chương 10 - Định giá - hiểu và nắm bắt giá trị khách hàng; Chương 11 - Chiến lược định giá; Chương 12 - Các kênh tiếp thị - chuyển giao giá trị đến khách hàng; Chương 13 - Bán lẻ và bán buôn; Chương 14 - Chuyển tải giá trị đến khách hàng - chiến lược truyền thông giá trị tích hợp; Chương 15 - Quảng cáo và quan hệ công chúng;...
409p nguyetthuongvophong1010 04-03-2024 2 2 Download
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Ebook Principles of marketing (14th/ed): Part 1 includes contents: Analyzing the marketing environment, managing marketing information to gain customer insights, consumer markets and consumer buyer behavior, business markets and business buyer behavior,... and other conetnents.
366p longtimenosee03 30-01-2024 4 3 Download
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Ebook Principles of marketing (14th ed): Part 2 includes contents: New product development and product life-cycle strategies, pricing strategies, retailing and wholesaling, advertising and public relations, personal selling and sales promotion, creating competitive advantage, the global marketplace,... and other contents.
374p longtimenosee03 30-01-2024 6 3 Download
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Continued part 1, part 2 of ebook "ProfitBrand: How to increase the profitability, accountability, and sustainability of your brand" provides readers with contents including: increasing customer profitability through pricing; profitbrand principles for brand communications; establishing accountability through branding systems; establishing accountability through effective metrics; profitbrand service - owning the customer experience;...
112p tuongnhuoclan 27-11-2023 1 1 Download
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Continued part 1, part 2 of ebook "The marketing accountability imperative: Driving superior returns on marketing investments" provides readers with contents including: putting core principles of marketing accountability to work inside your organization; laying the tactical groundwork for long-term marketing improvement; identifying your marketing accountability improvement opportunities;...
192p tuongnhuoclan 27-11-2023 6 4 Download
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Part 1 of ebook "Corporate accountability: With case studies in pension funds and in the banking industry" provides readers with contents including: corporate governance and its responsibilities; principles of corporate governance; corporate governance in a market economy; pension fund management; management’s accountability for corporate governance; scams can turn governance into malfeasance;...
129p tuongnhuoclan 27-11-2023 4 4 Download
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Ebook "How to understand business finance (Second edition)" is written for those managing a business in a real market. It provides a quick and effective course in financial literacy, aimed at the pursuit of business growth, in the context of the journey of a business from initial set-up through its first year of trading. As well as learning how to understand balance sheets and profit and loss accounts, readers will also learn the principles of: market dynamics; budgeting and forecasting; fixed and variable costs;...
177p tuongnhuoclan 27-11-2023 7 4 Download
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Part 2 book "Livestock handling and transport" includes content: Behavioural principles of sheep handling; design of sheep yards and shearing sheds, sheep transport, dogs for herding and guarding livestock, goat handling and transport, behavioural principles of pig handling, transport of pigs, transport of market pigs - improvements in welfare and economics, handling and transport of horses, deer handling and transport.
270p oursky09 12-11-2023 5 2 Download
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Continued part 1, part 2 of ebook "Trends in managerial and financial accounting: Income determination and financial reporting" provides readers with contents including: the capital-income statement as a new tool for management; the annual statement needs a theory; accounting for the cost of interest; accounting principles that serve the information needs of corporate investors; stock market efficiency and the information content of financial reports;...
117p mocthanhdao0210 19-11-2023 3 3 Download
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Part 1 of ebook "Principles of auditing: An introduction to international standards on auditing" provides readers with contents including: international auditing overview; the audit market; ethics for professional accountants; an auditor’s services; client acceptance; understanding the entity, risk assessment and materiality; internal control and control risk; control risk, audit planning and test of controls;...
337p mocthanhdao0210 19-11-2023 8 4 Download
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Ebook "Business principles for legal nurse consultants" is an invaluable resource developed under the auspices of the American Association of Legal Nurse Consultants (AALNC) that can help you along the way. The editor taps into the collective wisdom and experience of LNCs who have already built their own thriving practices.
339p loivantrinh 29-10-2023 3 2 Download
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Continued part 1, part 2 of ebook "Foodservice management: Principles and practices" provides readers with contents including: the facilities; facilities planning and design; equipment and furnishings; resource conservation; the management functions; organizational design; leadership; human resource management; performance improvement; financial management; marketing;...
311p dangsovu 20-10-2023 5 3 Download
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Part 1 of ebook "Cruise ship tourism" provides readers with contents including: fundamental principles; the cruise experience - people and passengers; power and profits in the global cruise industry; representation without taxation; flags of convenience and the global cruise labour market; corporate social responsibility in the cruise sector; talent management and the cruise industry;...
281p dangsovu 20-10-2023 5 3 Download
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Part 1 of ebook "Sales management" provides readers with contents including: functions and organization of the sales force; developing a motivating sales environment; sales recruitment and training; planning, forecasting and performance monitoring; motivational management in the sales force; sales management by objectives;...
253p thamnhuocgiai 24-09-2023 5 5 Download