Principles of marketing

Những nguyên lý tiếp thị: Principles of marketing có nội dung gồm 12 chương trình bày về tiếp thị trong thế giới đổi thay, hoạch định chiến lược và tiến trình tiếp thị, môi trường tiếp thị, các hệ thống thông tin và điều nghiên tiếp thị, thị trường tiêu dùng và hành vi mua của người tiêu thụ, thị trường doanh nghiệp và hành vi mua của tổ chức, đo lường và tiên liệu nhu cầu, phân khúc; xác định trọng điểm và vị trí trong thị trường để có được lợi t...

100p tinhphuong60 25-09-2010 2195 941   Download

Principles of Marketing takes a practical, managerial approach to marketing. Continuing with tradition, it is rich in topical examples and applications that show the major decisions that marketing managers face in their efforts to balance an organisation’s objectives and resources against needs and opportunities in the global marketplace. The Fourth Edition has changed to reflect marketing’s ever changing challenges. All preview cases, marketing insights and end of chapter cases are revised or completely changed to embrace the growth in e-commerce.

989p mikhailduong 23-04-2012 892 310   Download

(bq) part 1 book "principles of marketing" has contents: analyzing the marketing environment, managing marketing information to gain customer insights, consumer markets and buyer behavior, business markets and business buyer behavior,...and other contents.

346p bautroibinhyen22 22-03-2017 41 12   Download

(bq) part 2 book "principles of marketing" has contents: retailing and wholesaling, engaging customers and communicating customer value, advertising and public relations, personal selling and sales promotion, creating competitive advantage, the global marketplace, social responsibility and ethics,...and other contents.

386p bautroibinhyen22 22-03-2017 23 8   Download

Lecture Principles of Marketing - Chapter 16 presents the personal selling and sales promotion. The main contents of this chapter include all of the following: Personal selling, managing the sales force, the personal selling process, sales promotion.

41p allbymyself_06 28-01-2016 43 7   Download

(bq) part 1 book "principles of marketing" has contents: company and marketing strategy - partnering to build customer relationships; analyzing the marketing environment; managing marketing information to gain customer insights; consumer markets and consumer buyer behavior; business markets and business buyer behavior

311p bautroibinhyen23 02-04-2017 32 7   Download

(bq) part 2 book "principles of marketing" has contents: retailing and wholesaling, advertising and public relations, personal selling and sales promotion, creating competitive advantage, the global marketplace, the global marketplace; direct and online marketing - building direct customer relationships,...and other contents.

408p bautroibinhyen23 02-04-2017 29 5   Download

Lecture Principles of Marketing - Chapter 6 presents the following content: Business markets, business buyer behavior, the business buying process, E-procurement: buying on the internet, institutional and government markets.

26p allbymyself_06 28-01-2016 35 4   Download

Lecture Principles of Marketing - Chapter 8 presents the product, services, and brands: Building customer value. After studying this chapter you will be able to understand: What is a product? Product and services decisions, services marketing, branding strategy: building strong brands.

42p allbymyself_06 28-01-2016 41 4   Download

Lecture Principles of Marketing - Chapter 11 presents the following content: New-product pricing strategies, product mix pricing strategies, price adjustment strategies, price changes, public policy and marketing.

33p allbymyself_06 28-01-2016 64 4   Download

Lecture Principles of Marketing - Chapter 8 presents the following content: New-product development strategy, new-product development process, managing new-product development, product life-cycle strategies, additional product and service considerations.

26p allbymyself_06 28-01-2016 35 3   Download

Lecture Principles of Marketing - Chapter 10 explain why companies use distribution channels and discuss the functions these channels perform, discuss how channel members interact and how they organize to perform the work of the channel, identify the major channel alternatives open to a company, explain how companies select, motivate, and evaluate channel members.

28p allbymyself_06 28-01-2016 37 3   Download

Lecture Principles of Marketing - Chapter 7: Customer-driven Marketing strategy presents the following content: Customer-driven Marketing strategy, market segmentation, market targeting, differentiation and positioning.

35p allbymyself_06 28-01-2016 38 3   Download

Lecture Principles of Marketing - Chapter 10: Understanding and capturing customer value presents the following content: What is a price? Major pricing strategies, other internal and external considerations affecting price decisions.

34p allbymyself_06 28-01-2016 36 3   Download

Lecture Principles of Marketing - Chapter 13 presents the retailing and wholesaling. After studying chapter 13, you will be able to understand: Retailing, retailer marketing decisions, retailing trends and developments, wholesaling.

38p allbymyself_06 28-01-2016 31 3   Download

Lecture Principles of Marketing - Chapter 18: Creating competitive advantage include all of the following contents: Competitor analysis, competitive strategies, balancing customer and competitor orientations. Inviting you refer.

35p allbymyself_06 28-01-2016 29 3   Download

Principles of marketing: Chapter 3 - Strategic and Marketing Planning presents The Marketing Mix, The Boston Consulting Group Matrix, The BCG Matrix, Product/Market Expansion Grid, Components of the Marketing Plan.

37p maiyeumaiyeu20 16-11-2016 28 3   Download

Principles of marketing: Chapter 4 - Buyer behavior analysis includes Reason to analyze buyer behavior? Cultural Factors, Personal/Demographic Factors, Stages in the Family Life Cycle.

10p maiyeumaiyeu20 16-11-2016 31 3   Download

Principles of marketing: Chapter 2 – Marketing environment introductions The Marketing Environment, The Company’s Micro-Environment, Responding To The Marketing Environment.

12p maiyeumaiyeu20 16-11-2016 15 2   Download

Principles of marketing: Chapter 1 - Introduction to Marketing is Marketing, more than any other business function, deals with customers; understanding, creating, communicating, and delivering customer value and satisfaction are at the very heart of modern marketing thinking and practice.

15p maiyeumaiyeu20 16-11-2016 31 2   Download