Major challenges in the implementation of aadhaar enable fertilizer system and perception of farmers and retailers about ePoS (A Case Study of Kanpur District, Uttar Pradesh State)

Availability of fertilizer on the peak season of cultivation is a very big problem in our country due to less production and black marketing of fertilizer, especially nitrogenous fertilizer. So, government of India now adopted a digital initiative under which now fertilizer being sold through Electronic Point of Sale (ePoS) system with integration of digital records of beneficiaries.