Marketing communications of developing community based tourism towards sustainable green tourism destination concept: A case study of Bang Yai district Nonthaburi province

This study employs the utilizing qualitative survey research methodology. Each tourism resources were assessed the potential by 3 assessors according to the concept of UtilizationFocused Evaluation: UFA. In-depth interviews were conducted with a purposive sample. The data was analyzed through descriptive writing methods and content analysis, and conclusions were drawn based on consistency and causality.