Mediating role of creativity in determining innovation towards competitive advantage in Batik creative industry Indonesia

This study purposed to analyse the effects of (1) innovation on competitive advantage; (2) innovation on creativity, (3) creativity on competitive advantage. The analysis used quantitative analysis, and as a descriptive analysis as well as an inferential statistics (SEM-PLS= Structural Equation ModellingPartial Least Square). 55 respondents has been taken from the population of Batik Craft in East Java.