Mối quan hệ giữa ba lĩnh vực xuất bản, in, phát hành nhìn từ góc độ văn hóa và kinh tế

NGHIEN CL/U - TRAO DOI<br /> <br /> <br /> <br /> Mdi quan he giiira ba Imh virc xuat ban, in,<br /> phat hanh niiin tui goc do van hoa va kivh te<br /> • PGS, TS. TRAN VAN HAI<br /> Hoc vien Bao chi va Tuyen truyen<br /> <br /> <br /> <br /> <br /> X<br /> uit ban theo nghia day du biin cac tie pham van hda thanh chit sing tao khic nhau, ed tmh<br /> la mpt qua trinh hoat cac vat pham de luu giQ va tmyin chat nghi ngMep khac nhau. Mdi<br /> dpng thupc Unh vuc van ba cae gia tri van hda. O khia bp phan dd II mpt hnh vile rieng<br /> hda - to todng thdng qua vipc san eanh nay, xuit ban phu thudc vao bi cM phdi bdd hai thupc tinh van<br /> xuit, pho biin nhiing xuit ban tiinh dp phat triin eua lue lugng hda va kinh te. Biiu M6n tfnh chit<br /> pham den nhiiu ngudi. Dd la mdt san xuit, cua nin san xuit vat van hda va tfnh chit kinh te b mdi<br /> qua trinh hoat dpng ddng bp, chit. San xuit xuat ban phim ddi Unh VUe eua boat dpng xuit ban<br /> hoan chinh eua ba khau: bien tap, hdi phai ed su diu to, cM pM vi rit khic nhau. Diiu 1 cffa Ludt<br /> nhan ban va phat hanh. Xuit ban vlt chit, phai trao doi, mua ban xuat bdn nam 2004 cffa nude ta<br /> la mpt td hgp hoat dpng phffc tap. nhu hang hda trong nin kinh te gM rd: "Hoat dpng xuit ban bao<br /> "Lam cdng viec dffng trung gian hang hda. Ddng thdi, xuit ban gdm eae linh vuc xuit ban, in va<br /> giiia tic gia vdd dpc gia, hoat dpng Cling cd the tao ra Igd nhuan, ddng phIt hanh xuit ban pham"'^'.<br /> xuat ban bao dim mpt chffc nang gdp tiiie tiep vi kinh t i cho su phat Trong lult nay, thult ngii xudt<br /> ba mat: chffc nang ky thuat va my triin nin kinh ti. Vi phuong dipn bdn da dugc diing theo ngMa hep<br /> thuat ve thiit k i dd hinh ban in va nay, xuat ban that su la nganh kinh di cM mpt bp phan effa hoat dpng<br /> thuc Men vlt chit cho cudn sach, t i - ky thuat. Nganh kinh t i nay xuit ban diin ra trong cle nha<br /> ehffe nang thuang mai de luu nam trong td hop kinh t i tiriyin xuit ban la edng tic bien tap. Do<br /> hanh, pho cap va ban, chffc nang thdng ngly cang ed vaiti-dto Idn vay, the Men ehfnh xae hon eau<br /> tri thffe de toyin chgn sleh, tham tirong thdi dai kinh t i tri thffe. nay phai viet la: Hoat ddng xudt<br /> gia hoan ehinh tae phim va phIt bdn bao gdm cdc linh vUc bien<br /> Nhu vay, xuit ban "vffa la qua<br /> Men tai nang"'". Ban chit cua xuit tap, in vd phdt hanh. Ca ba hnh<br /> trinh san xuit tinh thin - san xuit,<br /> ban pham 11 tac phim van hda<br /> hoan tMpn tic pham tinh thin eua vuc nay hgp lai thanh mdt ehinh<br /> tinh thin, bdd ehfnh cae gia tri van<br /> nhiing ngudd bien tap b eae nhi thi mdd dung va day du ngMa cua<br /> hda tao n6n gil tri sff dung cua<br /> xuat ban, vffa la san xuit vat chit khai rapm hoat dpng xuit ban.<br /> xuat ban pham, gia tri sff dung<br /> - khau ehi ban, nhan ban xuit ban<br /> tinh thin, dap ffng nhu eiu tinh 1. Quan he gififa bien tap, in<br /> pham, vffa la hoat dpng thuang<br /> than cua con ngudd. Tren phuang va phat hanh dudi goc dp<br /> mai de phin phdi, tmyin ba cac<br /> dipn nay, xuit ban ehfnh la mdt sang tao van hoa<br /> xuat ban phim trong xa hdi. Qua<br /> qua trinh sang tao, tmyin ba elc<br /> trinh hoat ddng nay gom ba bd Ddi sd'ng van hda cua xa hdi<br /> gia tii van hda, mang tinh chit<br /> phan ea ban: bien tap, nhan ban, bao gdm tong thi cac hoat dpng<br /> van hda rd ret. Mat khac, xuit ban<br /> phat hanh, ed quan he hiiu eo, phu vdd cac ehffe ning khae nhau do<br /> edn la qua tiinh thue Men vat chit<br /> thudc va quyet dinh Iln nhau. Tuy nMeu don vi xa hpi thue Men.<br /> hda eae gia tri van hda tinh than,<br /> nMen, mdi bd phan dd mang ban van hda 11 ddi sd'ng rieng do con<br /> <br /> <br /> So thdng 10-2010 Ly luan chinh tri & l^uyen thong 21<br />  NGHIEN CUU - TRAO DOI<br /> <br /> ngudi sang tao ra va cd tie dung bdn nMem vu eo ban dd. De lam bao, cud'n sach, bang dia nhae<br /> hoan tMen eon ngudi theo hudng dugc vai trd nly tirong ddi sd'ng hinh, dia CD-ROM, ebook).<br /> chan, tMen, my. Vin hda theo van hda, cle bp phan cua xuit ban Nhan ban la dung cac bien phap<br /> ngMa hep 11 mpt Iinh vuc hoat phai gin bd vdi nhau trong mdt khoa hgc - edng nghp di bien mpt<br /> dpng diy sang tao eua eon ngudd chinh the hiiu co. xuit ban pham tii mdt ban thanh<br /> nhim bien ly todng lam dep cupe Bien tap ehfnh la cdng viec to nMiu ban gid'ng bpt nhau, de ed<br /> sd'ng cua minh thanh Men thue, ehffe sing tao, lua chgn, khai thac the tmyin bl nhanh ehdng eho<br /> bien su sang tao dpc dio cua el cac tic pham van hda tinh than da nMeu ngudi, pho biin d mgi nod<br /> nhan thanh tai sin eua xa hpi, lam duge cac tie gia Iam ra, phff hgp Crong xa hdi.<br /> nen tang tinh than cho su tdn tai vdi ydu ciu tmyin ba thdng tin Che ban va nhan ban xuit ban<br /> va phat trien cua xa hpi. Tong the eua xa hpi. Bien tap khdng phai la pham la tiip tue mpt qua trinh<br /> ddi sd'ng van hda xa hpi, tuu sing tie, nhung II tiep ndi su sing sing tao van hda di tao ra mpt san<br /> tiling, diu nhim thuc Men bdn tie, bien thanh tilu sang tie thinh pham van hda dudi dang vat chat<br /> nMem vu eo ban sau: eae tie pham hoan chinh dip ffng (vlt phim van hda). TMit kitPng<br /> Thii nhdt, san xuit va sang tao dugc yeu ciu tmyin thdng. Bien the xuit ban phim la edng viec<br /> cle gia tri van hda mdi lam eho tap Cling II qui trinh danh gil, sang tao nghe thult. Ngudd hga sy<br /> ddi sdng tinh thin xa hdi ngly thim dinh eae tic phim mod sang dd hga tMet ke xuit ban pham la<br /> cang phdn vinh. Chu thi sang tao tao, gia edng sffa chiia de nang eao •viee sang tao ra tie pham nghe<br /> chu yiu la cle van nghe si, eae gia tri cffa tic phim, lam cho nd thuat, "llu dai tri toe" ttong dd<br /> nhi khoa hgc hoat dpng trong cac phff hgp vdi nhu eiu, dae diem ciia chffa dung gia tti van hda tinh than.<br /> CO quan nghe thult vl ngMen cffu ddi togng tmyin thdng. Bien tap la Ngudi iMit ke, che ban xuit ban<br /> khoa hgc. hoat dpng sing tao tinh thin, pham tao ra elc tie phim cd gil tri<br /> Thii hai, giii gin, bao tdn eae gia mang nhiing dae diem va toln van hda ddc lap. Cac gia tii dd tdn<br /> tri van hda do cpng ddng dan tpc theo quy lult san xuit tinh thin. vinh, nang cao eae tic phim van<br /> sang tao ra va trao tmyin tff the he Kit qua eua lao dpng bien tap la hda m l xuit ban phim tmyin tii.<br /> nay sang thi he khac, Iam cho van cac tie phim van hda tinh thin ed Viee nhan ban tie pham la<br /> hda trd thanh ddng chay khdng du gil tri va tieu ehuan de tmyin cdng viee tao ra hang loat cdng cu<br /> ngiing nudi sdng ddi sdng tinh than ba. Ban thao hoan tMen la tie de tmyin bl van hda. In la khau<br /> eiia elc dan tpc va nhan loai. phim truyen thdng chffa dung elc tMet yiu de lam cho xuat ban fro<br /> ThU ba, tmyin bl, phd bien gia tri van hda tinh thin eua tic gia thanh boat dpng tmyin thdng dai<br /> rpng rai cac sang tie van hda ra va nhiing sing tao tiep ndi eiia ehffng sdm nhit trong Uch sff van<br /> toan xa hpi, toan thigidd, biin elc bien tap vien. Nd la dffa con tinh minh nhan loai. In Iam cho tie<br /> gia tri sang tao cua eae nghe si, than khdng cM eua tic gia ma edn pham di dang tmyin bl rpng rai,<br /> eae nha khoa hgc thanh gil tri cua ca ngudd bien tap xuat ban. ehfnh xae, kha nang luu giu va<br /> ehung duge xa hdi chip nhan va Bien tap vien khdng nhiing 11 tich liiy eao. Cd bien tap ma tMeu<br /> ti:d thanh gil tii van hda xl hpi. ngudi tMet ke ma cdn la ngudd tM khiu che ban vl in ciing khdng<br /> ThU tu, to chffc ddi sdng van cdng de tao ra elc gia tti van hda phai la xul't ban. Bien tip phai<br /> hda cpng ddng, bien elc gia tri tinh thin eua xuit ban phim. gin Uin vdd ehi ban, in In.<br /> van hda tinh thin thanh cac hanh Chi bdn, nhdn bdn (in) la Phdt hanh xudt bdn pham<br /> vi, ldi sd'ng, phong tue cua xa hpi, cdng viec vat chit hda cac tie thue chit la cdng viec tinyin bl,<br /> bien nhiing gia tri chan, tMen, my phim tinh than, tao cho ehung pho bien cac tic pham van hda ra<br /> thanh Men thue. mpt dang vat chat (cai vd) de pho xa hpi. Muc dfch effa xuit ban la<br /> Bdn nMem vu dd cd quan he bien, trao ddi rpng rai trong xa tmyin bl thdng tin cho nMiu<br /> hiiu ea vdd nhau. Hoat dpng xuit hpi. Chi ban la ed dinh lai cac gia ngudd. Cac tie phim duge tao ra,<br /> ban la bp phan tMet yeu vi la cdng tri sang tao tinh thin eua tic gia du d dang tinh tiian hay da la cac<br /> cu de thue Men ed Meu qua ea ttong mpt dang vat chit eu the (td vat phim, song neu khdng ph6<br /> <br /> <br /> 22 Ly luan chinh tri & Truyen thong So thdng 10-2010<br />  NGHIEN CL/U - TRAO DOI<br /> <br /> biin cho nMeu ngudi ttong xa hpi Tmyin thdng xa hpi xuat Men phai to ehffe, khai thae nMeu ban<br /> ciing chua phai la xuat ban. Bdi gin Uin vdi su phat trien cua lue thao de dap ung nhu eiu mdi ve<br /> xuit ban ra ddi 11 de dip ffng nhu lugng san xuit va quan he san xuit ban pham cua tmdng hgc,<br /> cau ttiiyin thdng, nhu ciu ttiiyin xua't. Dd II yeu ciu tit yeu cua to cua viec tmyen ba van hda nhan<br /> ba va tieh luy cac gia tii van hda xa ehffe san xuat tap the, 11 hoat van thdd Phuc hung. Dd la yeu eau<br /> hpi. Phat hanh den ddng dao cdng dpng tMet yeu de eon ngudd tdn ed dpi ngii "gae eong" cho cupe<br /> chiing la mue tieu sing tao van hda tai va phat trien. diu tranh giai cip gay git tten<br /> ciia xuit ban, lam cho nd ttd thanh Hoat ddng xuit ban ngay tff linh vuc to todng - van hda, m l<br /> bp phan tMet yiu cua ddi sdng van kM ra ddi lan diu tien d Roma nhiing ngudd thg d nhi in khdng<br /> hda, nham lam cho van hda la nen (the ky thff 1 tt.CN) da la mpt qua the dam nhan. Khau bien tap ttd<br /> tang tinh than cua xa hpi, bien ly trinh mang tinh chit kinh te thinh khau quan trgng hang diu<br /> tudng lam dep cupe sdng eua con thuong mai. Xuit ban lue dau rat eua hoat dpng xuit ban. Hoat<br /> ngudd thanh Men thuc. thd so: Tic gia dua cle tie phim dpng xuit ban vdi ngMa hoan<br /> PhIt hanh xuit ban phim 11 thdng tin cho nhiing ngudd chuyen ehinh vl Men dai da ra ddi. Dd 11<br /> dua elc gil tri van hda din tan tay chep sach (nhiing ngudi lam xuit qua tiinh hoat dpng ddng bp,<br /> ngudi tiip nhan, lam cho thdng ban) de hg chep thanh nMiu ban holn ehinh eua ba khiu bien tap,<br /> tin xa hpi dugc luan chuyin thdng (nhin ban) rdi bin cho nhiing kl va phIt hinh.<br /> sud't, eae tri thffe Idioa hge dugc ngudd biet chii va ed nhu eiu Cudi the ky XV trung tam xuit<br /> pho biin va dua vIo san xuit, eae tmyin thdng ttong xa hpi (phIt ban ehuyin tff Dffc sang ItaUa, nod<br /> tac phim van hge nghe thult dugc hanh). Nhu vay, xuit ban ra ddi tii edi ngudn cua thdi ky van hda<br /> cMa se. Phat hanh xuit ban pham nhu cau phat tiien kinh ti. Ban Phuc hung. Sau dd lai red vao tieu<br /> la eau ndi giiia chu tiie tmyin bl than nd ngay tff diu da mang thupc diiu do chidd kiim duyet ha khac<br /> van hda va nhOng ngudd tiip nhan tinh kinh t i - ky thuat: ky thult cua giao hpi doan chau Au.<br /> van hda. Neu khdng lam td't khau chep sleh, lam giay va tfnh chit Den thiky XVTH, do su phIt<br /> phat hanh tM khau sang tie, bien thuang mai de phd bien sach eho triin va thing led cua cleh mang<br /> tap va nhan ban eiing khdng cd nMiu ngudi. Ngudi lam xuit ban to san d chiu Au, su phat trien effa<br /> gia tri. Phat hanh td't se nang eao lffe nay chfnh la ngudi Iam ky phuang thffc san xuat to ban chff<br /> Meu qua elc gil tri van hda duge thuat nhin ban, sffa chiia ban thao ngMa vdd each mang cdng ngMep<br /> xuit ban. Diiu dd vffa kfch tMch va cd effa Mpu budn ban sleh. Sud't thiky XVHI, boat dpng xuat ban<br /> cac tic gia de ed th&na nMeu sing thdi CO dai va trung eo, xuit ban dugc phue hdi nhanh ehdng b<br /> tao mod, vffa kfch tMch nhffng nhu sleh la mpt nganh tmyin thdng xa chiu Au, trd thanh nganh cdng<br /> cau mod cua ban dgc. Tai nang hpi, mpt nganh kinh te - ky thuat, ngMep tmyin thdng ed y ngMa<br /> cua tae gia eiing qua dd duge Iam dich vu van hda bao gdm hai quan frgng ddi vdd su phat trien<br /> khang dinh, thff thich. Uy tfn cdng viec ehfnh la nhan ban va kinh t i - xa hpi. Do nhu eau pho<br /> khoa hgc eua nha xuit ban va phIt hanh sach va eae van ban eo. cap giao due di dio tao ngudn<br /> bien tap vi6n dugc ning cao. Su phIt minh ra edng nghe in nhan luc cho kinh te to ban ehu<br /> edng ngMep eua Gu-ten-bec the ngMa, do che dp kiem duypt ha<br /> 2. Quan he giua bien tap, in<br /> ky XV da llm cho nganh xuit khic bi xda bd va su pho bien<br /> va phat hanh dudi goc dp<br /> ban cd budc nhay vgt ve ky thuat. rpng rai cua van nghe Phue hung,<br /> la cac bp phan cua mpt<br /> Budc nhay vgt ve edng nghe in da do yeu eiu van ddng quan ehiing<br /> nganh liinh te - ky thuat<br /> keo theo elc yeu ciu phIt triin eua each mang to san m l xuat<br /> Hoat ddng xuit ban ra ddi gin diy du va Men dai hda nganh xuat ban phuang Tay phIt triin rat<br /> Uen vdi nhu ciu tiiiyin thdng. Cac ban. Cdng viec bien tap tich ra manh. Ngoai sach, da xuat Men<br /> bude phat trien cua nd gan Uen vdd thanh mdt khiu dpc lap ttong eae xuit ban pham dinh ky nhu<br /> cle cupe cleh mang thdng tin - hoat dpng xuit ban de dap ffng tap cM, bao hang ngay, va ngly<br /> tmyin thdng ttong xa hpi. cac yeu cau mdi cua nganh. Dd la cang phIt trien phong phu va cd<br /> <br /> <br /> So thdng 10-2010 Ly luan chinh tri & 'Lruyen thong 23<br />  NGHIEN CUU - TRAO DOI<br /> <br /> them nhiing hinh thffc truyin phIt triin Men dai hda nganh xuat tach rdi nhau? Tren tiiue te, mdi<br /> thdng mdi. ban phuong Tay. Co eiu to chffc bp phan xuit ban ed nhiing boat<br /> Viee phIt triin xuit ban d kinh doanh nganh xuit ban lai ed dpng dpc lap, ed tfnh chit nghi<br /> chiu Au cudi thiky XVLH da bit nhiing thay doi Idn. Nglnh in phIt ngMep khic nhau. Song, tren<br /> diu cd su phin cdng mdi. Mdt so trien Men dai di tao ra ca eiu san phuong dien de san xuit, phan<br /> nha kinh doanh sleh, nhi in ddn phim in tang len hit sffe da dang. phd'i, tieu dffng xuit ban phim,<br /> sffe phat tiiin cdng tie bien tip. Bay gid, ngoli xuit ban phim, xuit ban dang ti-d thanh mpt<br /> Hg 11 nhiing nha xuit ban theo cac In phim Men dai cd nMeu nganh cdng ngMep mui nhgn<br /> ngMa Men dai diu tien, Iam viec Ioai khae nhu: tiin giiy, tern tiiu ttong kinh te tii thffc, lati^lngtam<br /> kinh doanh xuit ban phim trSn ca buu dipn, nhan hang hda... Dieu san xuit, phan phd'i ngudn luc trf<br /> ba khiu hoan chinh: bien tap, in do da lam eho khau in trong xuit toe cua xa hpi Men dai. San pham<br /> va phat hanh. Mpt so Meu sleh ban ngay cang ed nMiu hoat ehfnh cua nganh xuit ban la sach.<br /> Idn (d Anh, My) phIt trien Ien dpng kinh doanh dpc lap vdi Sleh la loai hinh xuit ban pham<br /> thanh cae "edng ty xuit ban" nganh xuit ban, phIt trien thanh CO ban, chinh yeu nhit. Ngoai<br /> chuySn ban budn, ban le sach. nghi san xuat che tao rieng. Mpt sach, eae xuit ban pham in khic<br /> NMiu nha in tang them bp phan bp phan rit Idn eua nganh in ttd nhu bio in, tap cM, van hda phim,<br /> bien tap phat trien thanh nhi xuit thanh nganh kinh ti - cdng nghe cac tai Ueu thdng tin khic vin la<br /> ban ehuyen Iam bien tap va in. thuin tiiy, khdng phu thupc vao nhiing Ioai In pham ehu yeu, ea<br /> Mpt sd ca sd khic vin chuyen lam bien tip va phIt banh. NMiu nha ban nhit eua nganh in. Nganh in<br /> vipc in hoac chuyen bin sleh kinh doanh xuat ban va kinh doanh niu khdng in xuat ban phim se<br /> (phIt hanh). Nhu vay, nganh xuit sleh (phit hinh) ciing phat trien khdng ed ea sd di tdn tai va phIt<br /> ban b chau Au va My thi ky theo hudng chuyen ngMep hda triin ttong kinh te tri thffe. Bp<br /> XVE da trd thanh mpt nganh ban. Phat hanh sach eiing phat trien phan CO ban nhit eua nganh in<br /> cdng ngMep vdi md hinh boat theo hudng phin hda thanh cac nha cung la bp phan huu ca cua nglnh<br /> dpng da dang: cd co sd xuit ban budn trung gian (bin budn sleh) va xuit ban, khdng the tach rdi cdng<br /> (nha xuit ban) Iam hai khau: bien eae nha budn dai ly (ban le). Cae tie bien tap xuit ban. Cung vdd su<br /> tap va in; ed "cdng ty xuit ban" nha xuit ban cd the thdng qua cle phIt trien cua sleh va xuit ban<br /> ehuyen Iam phIt hinh (ca ban nha budn trung gian (bin budn) de dipn tff, xuit ban phim in tten<br /> budn va ban le); cd co sd chuyen bin san pham eho cle dai Iy bin giiy bang edng nghe in Gu-ten-<br /> Iam in va eiing cd co sd cM lam le... Vay la xuit ban tff ehd la mpt bec se din din bi thay thi. Song,<br /> ban le (phat hanh) xuit ban phim. nganh kinh doanh ddng bd, hoan nganh nhin ban ky thult so tten<br /> Nganh xuat ban Men dai cd xu chinh gdm ba bp phan: bi6n tap, ki eae vlt Ueu mang tin eung dang<br /> hudng tach rdi nhau ttong boat vl phat hanh, tff giiia thi ky XIX, thay the cho cdng nghe in tmyin<br /> dpng san xuit kinh doanh giiia cae dudng nhu tich ra thanh ba nganh thdng. Nglnh in ky thult so vin<br /> khau bien tap, in va phIt hanh. nghi ed nMiu boat dpng dpc lap pbittiiensong hanh vl gin bd vdd<br /> Cudi thiky XVEI, diu thiky vdi nhau la nganh xuit ban (cd bien nganh xuit ban, vin la mpt bp<br /> XIX, san xul't giiy dugc eo gidi tap va in); nganh in (cd in xuit ban phan ciia xuit ban dien tff. Tuy<br /> hda mpt cleh nhanh chdng da phim va in elc mat hang khie); nMen,ti-ongtoonglai, mdi quan<br /> lam cho cM pM ve giay cM edn nganh phat hinh (ban budn, ban le hp dd se ra sao, Mpn nay chua ai<br /> cMem 10% ttong ca el'u gil xuat ban phim, kiem xuit, nhap khang dinh dugc. Bdi le, Men tai<br /> thanh san pham. Dudng sit va khiu xuit ban phim). va tiilm cM se ca ttong thi ky<br /> dudng thuy da lam tang nhanh va Vly phai chang ttgn phuang XXI, sleh dipn tff va xuit ban<br /> md rpng pham vi phIt hanh, md dien la mpt boat ddng kinh te - ky dientiivin ehua thetiiaytiiehoan<br /> rpng thi tmdng xuat ban pham. thuat, xuit ban Men dai la ba toan dugc sach in tiiiyin thdng<br /> Cleh mang edng ngMep da tao nganh khie nhau, bien tap, in vl tten giiy. Ma cdn nhu cau sleh<br /> ddng luc quan ttong ddi vdi su phat hanh la ba bp phan cd the tiuyen thd'ng se cdn phat tiiin<br /> <br /> <br /> 24 Ly luan chinh tri & Tk-nyen thong Sd thdng 10-2010<br />  NGHIEN CL/U - TRAO DOI<br /> <br /> nganh xuit ban. Ba bp phan, ba dugc tten thi ttudng. Ui khdng tao phim tren thi tmdng. Khau phat<br /> linh vuc effa xuit ban tiuyin ra gia tri sff dung ca ban cua xuit hanh giai quyet dau ra eua hang<br /> tiid'ng la biin tap, in va phat hanh ban pham, song niu tMiu nd, hda, kit thuc mpt ehu ky san xuit<br /> vin la ba khau cua mpt boat dpng xuat ban phim khdng thanh hang cho mpt san phim dong thdd lai<br /> xuit ban ddng bp hoan chinh de hda, khdng den tay ngudi sff md diu cho mpt chu ky san xuit<br /> san xuit va tii san xuit ra ngay dung. Hon niia khau vat chit hda mdd md rpng ban, Meu qua hen.<br /> cang nMiu xuit ban phim dip tac phim nay eiing ddi hdi nhiing Ban than kinh doanh phit hanh cd<br /> ling ngly cang cao nhu eau van cM pM ve kinh te, toan theo thi true tie'p nang cao Meu qua<br /> hda cua xa hpi. nhiing dinh mffe kinh te ky thult, kinh te, nang cao sffe eanh tranh,<br /> Bien tip la hoat dpng to chffc, eMem mpt phan ding ke ttong co nang cao thuang Meu cffa nhi<br /> khai thac, lua chgn va to chinh ciu gil thanh eua xuit ban phim. xuit ban, nha in, cua ca tie gia va<br /> cac tie pham van hda - tmyin Khiu in thue Men kinh doanh cd ngudi bien tap. Trong thdi dai<br /> thdng. Ban chat eua bien tap la Meu qua, gil tri el biet eua xuit biing no thdng tin vl xuat ban<br /> khiu san xuit tinh thin de lam ra ban phim thip, Igi nhuan thu dien tff Men nay, khiu phat hanh<br /> cac san phim sing tao tinh thin duge to sin xuit hang hda cao, nhd tiiuong mai dipn tff va mang<br /> cd gia tri cao. Nd mang tfnh chit sffe eanh tranh eua xuat ban thdng tin Internet cing ed vai trd<br /> cua Iao dpng sang tao - sang tao pham, cua boat dpng xuit ban quyit dinh Meu qua kinh doanh<br /> tinh thin, chiu su cM phdi bdi quy trong ea ehi thi trudng se tang cffa boat dpng xuit ban Men dai.<br /> luat sang tao tinh thin. Song, biSn Ien. Do vly, in la khiu san xuit Tdm lai, xet tren binh dien la<br /> tap lai chfnh la khau tao ra gia tii quyet dinh bien cac thanh qua mpt boat dpng kinh te - ky thult,<br /> sff dung ca ban eua xuit ban bien tip thanh hang hda xuit ban boat dpng xuat ban vin ludn ludn<br /> pham. Nhd dd ma nd ttd thanh phim. In gdp phin rit quan trgng la mpt to hgp ba mat, ba Enh vuc<br /> hang hda, ed the trao ddi de thue tao n6n Mpu qua kinh te eua boat boat dpng ed quan he huu ea vdi<br /> Men gil tri ttfen thi tmdng. Xet d dpng xuit ban. nhau la bien tap, in va phat hanh.<br /> phuong dien kinh ti, bifen tap Phat hanh II khiu khdng thi Ba mat nay quyet dinh Iln nhau,<br /> chinh la khiu md diu cua san tiiieu de bi6i xuit ban phim that ddng thdi thue day nhau eung phat<br /> xuat hang hda, nd dinh hudng va triin. Trong ba mat dd, bien tap la<br /> su ttd thanh hang hda, la khiu<br /> xac dinh cMin lugc mat hang, "hat nhin" cua xuit ban. Nd cd<br /> quyit dinh de thue Men ehu ky<br /> cMin lugc kinh doanh xuit ban vai ttd quyit dinh chit lugng va<br /> san xuit va tai san xuit md rpng<br /> ed Mpu qua. Hon niia, bien tap se Meu qua boat dpng xuat ban tten<br /> xuit ban phim. PhIt hanh tao ra<br /> lam cho hang hda xuit ban phim ca phuang dien sang tao van hda,<br /> thi ttiidng xuit ban pham: ed<br /> cd gia tti sff dung ldn nhit, nhd dd ea trdn phuang dipn kinh ti. Song<br /> ngudi ban, ngudi mua, ed hang<br /> ma tang sffe canh ttanh cua xuit<br /> hda luan ehuyen, cd canh tranh va niu tMiu nhin ban va phat hanh,<br /> ban phim, tang gia tii kinh t i cua<br /> boat dpng thuang mai. Phat hanh khiu bien tap ciing khdng ttd<br /> hoat dpng xuat ban. Nang lue<br /> la khau tiiuc Men gia tri xuat ban thanh xuit ban, khdng phai la boat<br /> canh ttanh cua xuit ban tren thi<br /> phim. Toan bp Iao dpng cua cic dpng tmyin ba van hda, khdng la<br /> tmdng la do chit lugng boat dpng<br /> khau xuit ban ket tinh trong hang edng eu tmyin thdng dai chiing<br /> bi6n tap quy dinh.<br /> hda xuit ban phim: Iao dpng cua cua xa hdi Men dain<br /> Tuy vay, bien tap chua tao ra tie gia vl bi6n tap viSn, lao dpng<br /> dugc hang hda xuit ban phim. eua hoat dpng che ban in, Iao<br /> Kit qua cua khau bien tap cdn ddng cua ngudd ban budn, bin le 1. Michel Fragonard: Vdn hoa theky<br /> phai duge vat chit hda bang khau xuat ban phim,... ed duge thuc XX Tic dien lich sic vdn hoa, Nxb CTQG,<br /> che ban, nhan ban. In tao ra eai Men gia tii, cd bien tiianh to ban H. 1999, tr. 1227.<br /> "vd vat chit" de cae tie pham van 2. Luat XuSt ban nam 2004 - Mgt so<br /> de tiep tiie tdn tai va diu to phIt vdn bdn chi dgo vd qudn ly cua Ddng,<br /> hda timh tiiln ti-d thanh vat phim tiien hay khdng,... diu phu thudc Nhd nudc ve hoat dong xuat bdn, Nxb<br /> cd ihi trao ddi duge, cd thi bin vao khau phat hanh xuit ban Bim dien, H. 2008, tr. 33.<br /> <br /> <br /> So thdng 10-2010 Ly luan chinh tri & Truyen thong 25<br />