Past travel experience, inner motives and tourist attitude upon visiting the destination typical of cultural tourism

Past travel experience, inner motives and tourist attitude upon visiting the destination typical of cultural tourismThe results of an in-depth interviews and investigation reveal travel experience, inner motives and tourist attitude toward destination. Results show that the tourist motivations especially the desire for exploration significantly affect their attitudes. Moreover, travel experience was found to exert a significant effect in the inner motives for exploring culture and sub-culture in destination. Management implications and recommendations for the cutural tourism of Hue destination are provided.