Personal branding in the supply chain sector of the establishment of Medco Energi’s corporate culture

This study analyzes the influence of Arifin Panigoro’s personal branding towards in the supply chain management sector for the the establishment of Medco Energi’s Corporate Culture. Arifin Panigoro was the founder of PT. Meta Epsi Drilling Company (abbreviated as ‘Medco’), an Indonesian Oil Well Drilling Service Company that has been continuously developed into an international scale company, which better known as Medco Energi. It is believed that the values held by Arifin Panigoro have contributed to the company’s development and growth to become the current Medco Energi. Arifin puts the following 9 principles as his priority in doing business; intuition, equality, honesty, confidence, networks, responsible, human resources, innovation, and care.