Study on consumer preference and marketing strategies of mango varieties in western zone of Tamil Nadu

Mango is one of the most delicious fruit in India and also India is the largest producer of mango in the World. Moreover, Indians are fond of consuming mango fruits and juice especially during summer season. Since the mangoes are grown under various climate regions and its distribution also vary from tropical regions to sub-tropical regions. The marketing of mango fruits and its prices are fluctuating from high to low during the production season.