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Supply chain risk management methods in the process of formation of advertising campaign
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The purpose of the study is to improve the management of advertising risks by forming and ranking the list of methods for managing such risks (both theoretical and standardized and resulting from practical developments) for their direct application in the formation of advertising campaigns. This ranking is linked with the features of advertising, advertising investment. The results of this work will enable to quickly apply standard supply chain risk management methods when developing an advertising company.
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