The extension of animosity model of foreign product purchase: Evidence from a young Vietnamese market segment
12
lượt xem 1
download
lượt xem 1
download
Download
Vui lòng tải xuống để xem tài liệu đầy đủ
The primary purpose of this research focuses on how animosity from a young Vietnamese market segment affects their tendency to purchase foreign products from two different countries (China vs. USA). Data were collected from a student population in Vietnam with 300 respondents. Partial least squares (PLS) path modeling analysis was employed to test the proposed model.
Chủ đề:
Bình luận(0) Đăng nhập để gửi bình luận!
CÓ THỂ BẠN MUỐN DOWNLOAD