Consumer ethnocentrism

The study "Forecasting model of Vietnamese consumers’ purchase behavior of domestic products" of the determinants of consumer purchase decisions of domestic goods is necessary in the context of Vietnams’ international integration in order to help domestic firms improve their competitiveness. This study aims to analyze factors influencing Vietnamese consumers’ purchase decision of domestic products based on Binary Logistic regression model.

9p nhanchienthien 25-07-2023 8 5   Download

This dissertation addresses calls from both tourism and marketing researchers for a holistic framework and comprehensive examination of the role that the country cue plays in consumer behavior (Josiassen and Harzing 2008; Maheswaran et al. 2013). It provides much needed advancement to both the tourism and marketing research discipline by conceptualizing and empirically examining various pathways through which the country cue manifests in tourists’ and consumers’ behavior.

179p runthenight04 02-02-2023 7 1   Download

The purpose of this research was to contribute to the development of animosity theory by exploring sources of consumer animosity that can stimulate feelings of animosity toward a target country. Also, investigate the relationships among consumer animosity, consumer ethnocentrism, cultural acceptability, product judgment, reluctance to buy foreign product and product ownership in a developing context – Viet Nam.

22p huyetthienthan 23-11-2021 13 3   Download

The primary purpose of this research focuses on how animosity from a young Vietnamese market segment affects their tendency to purchase foreign products from two different countries (China vs. USA). Data were collected from a student population in Vietnam with 300 respondents. Partial least squares (PLS) path modeling analysis was employed to test the proposed model.

13p viseulgi2711 30-08-2021 11 1   Download

Problem Statement The operationalization of the construct of consumer patriotism and its relationship with Vietnamese consumer ethnocentrism. The suitable measurement scale of the contruct of Vietnamese patriotism. The rule of the relationship between cosmopolitanism and ethnocentrism of Vietnamses consumer.

27p cothumenhmong6 17-07-2020 9 1   Download

The results indicate that both Taiwanese and Cambodian respondents perceive Japanese electronic products as the most favorable and high quality with high attitudes and intention to purchase. Taiwanese, Thai, and Chinese electronic products are perceived in a second, third, and fourth, respectively. Chinese electronic products are perceived as low and cheap price, while electronic products made in Thailand are getting stuck in the middle.

18p thanos1 17-05-2018 44 2   Download

Aboriginal peoples have distinctive perspectives and understandings, deriving from their cultures and histories and embodied in Aboriginal languages. Research that has Aboriginal experience as its subject matter must reflect these perspectives and understandings. In the past, research concerning Aboriginal peoples has usually been initiated outside the Aboriginal community and carried out by non Aboriginal people. Aboriginal people have had almost no opportunity to correct misinformation or to challenge ethnocentric and racist interpretations.

8p connicquy 20-12-2012 81 5   Download