The impact of social distancing due to Covid-19 on online food purchasing in Vietnam

This study was conducted right in the social distancing period in Danang City, from August 20th to September 15th, 2020. By developing a conceptual framework integrating predicting intentions models TAM, TRA, TPB with VAB model (Homer and Kahle, 1988), and theory of Perceived Risk, this study recognizes an ongoing trend in online food purchasing of Vietnam consumers during- and post-Covid 19. The findings show that there was a significant change in online food purchasing behaviors since the social distancing period.