The relationships among overall e-learning service quality, e-learning student trust, and e-learning student loyalty: Evidence in Vietnam

E-learning is emerging as the new paradigm of modern education. This study examines the relationships among overall e-learning service quality, e-learning student trust, and e-learning student loyalty in the context of Vietnam. Survey data collected from 690 students in 12 universities in Hanoi were analyzed by regression analysis. The results indicated that the overall e-learning service quality was positively related to e-learning student trust, which in turn positively influences elearning student loyalty. Also, overall e-learning service quality has a direct effect on e-learning student loyalty.