Thesis for the degree of Master of Business: Exploring the influence of Design Thinking tools on the accountability of decision makers in aid projects
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The research methods involved participatory action research during the projects, followed by semi-structured interviews with key decision makers after project completion. The analysis was conducted by a combination of manual processes and NVivo software. The analysis revealed decision makers perceived two specific tools, being personas and Journey maps, as having influenced their ‘felt’ accountability.
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