Vietnamese workers' intention to participate in voluntary social insurance: A case study in Bac Ninh province

The purpose of this study was to investigates factors that affect the intention to participate in voluntary social insurance of workers. The study adopted a structural equation modeling (SEM) to examine the preferred factors that affect workers’ intention to participate with a sample of 240 respondents in Bac Ninh Province, Vietnam. The results show that TRA and TPB theories provide an appropriate model for explaining customer intention to participate; especially with Moral Responsibility, Understanding, Attitude, State Contribution Support and Customer Consulting.