What's up Omni? The relationship between Omni-channel supply chain and logistics service quality in influencing online purchasing behaviour

"What's up Omni? The relationship between Omni-channel supply chain and logistics service quality in influencing online purchasing behaviour" investigates the relationship between the Omni-channel supply chain and logistics service quality in influencing online purchasing behavior. A survey-based approach is used to collect data from consumers about their perceptions. Overall, the study had enhanced the understanding of the relationship between the Omni-channel supply chain and logistics service quality with online purchasing behavior.