Advertising media

Part 2 of ebook "Taking down goliath: Digital marketing strategies for beating competitors with 100 times your spending power" provides readers with contents including: Chapter 6 - Tactics and strategies for creating effective e-mail marketing campaigns; Chapter 7 - Search engine advertising; Chapter 8 - Understanding search engine optimization; Chapter 9 - The social media universe; Chapter 10 - The mobile marketing conundrum; Chapter 11 - The level playing field;...

135p giangmacvien 22-06-2024 3 1   Download

Part 1 of ebook "Social media management: Technologies and strategies for creating business value" provides readers with contents including: Chapter 1 - Introduction to social media management; Chapter 2 - Definitions, social media types, and tools; Chapter 3 - Social media strategy and return on investment; Chapter 4 - Online advertising and viral campaigns; Chapter 5 - Social customer relationship management;...

129p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "Advances in advertising research (Vol. V: Extending the boundaries of advertising)" provides readers with contents including: TV advertising and product placement; media multitasking with television news; modeling the impact of context perceptions on the effectiveness of brand placement; cultural, gender, and age issues in advertising; globe cultural dimensions; the advertising literacy of primary school aged children;...

207p giangmacvien 22-06-2024 1 1   Download

Ebook "Advances in advertising research - Vol. VI: The digital, the classic, the subtle, and the alternative" provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle, and alternative advertising formats, renowned scholars from around the globe contribute state-of-the-art research on these issues in 30 chapters.

400p giangdongdinh 30-05-2024 4 2   Download

Ebook "Advertising in the aging society: Understanding representations, practitioners, and consumers in Japan" shows that older people, and especially older women, are highly underrepresented in advertising and are generally portrayed in stereotypical, albeit not necessarily unfavorable ways. This is despite the fact that advertising practitioners have a generally positive view towards using older models, even though only for an older target audience.

179p giangdongdinh 30-05-2024 3 2   Download

Ebook "Handbook of media branding" offers fresh perspectives and identifies areas of interest for further research. The authors highlight the peculiarities of this field and reveal links and commonalities with other areas of study within communication science. The chapters address different research areas, such as society-, content-, management-, audience- as well as advertising aspects of media brands.

405p giangdongdinh 30-05-2024 2 2   Download

This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems.

207p vimeyers 29-05-2024 3 2   Download

Part 2 book "Multimedia big data computing for Iot applications - Concepts, paradigms and solutions" includes content: Large scale MMBD management and retrieval, data reduction technique for capsule endoscopy, multimedia social big data - mining, advertisement prediction in social media environment using big data framework,... and other contents.

253p muasambanhan06 01-02-2024 5 3   Download

Part 1 of ebook "Advertising account planning: A practical guide" provides readers with contents including: Chapter 1 - What is account planning; Chapter 2 - Situation analysis; Chapter 3 - Understanding the customer; Chapter 4 - Defining the target market; Chapter 5 - Defining the benefit; Chapter 6 - Brand personality;...

84p tuongnhuoclan 27-11-2023 8 5   Download

Continued part 1, part 2 of ebook "Advertising account planning: A practical guide" provides readers with contents including: Chapter 7 - Brand positioning; Chapter 8 - The creative brief; Chapter 9 - Media and account planning; Chapter 10 - Measuring success; Chapter 11 - Business-to-business case study; Chapter 12 - Packaged-goods case study; Chapter 13 - Retail case study;...

85p tuongnhuoclan 27-11-2023 7 5   Download

Continued part 1, part 2 of ebook "Advertising media planning: A brand management approach" provides readers with contents including: learning about media costs; general characteristics of media; evaluating media vehicles; video media, audio media, print media, out-of-home media; search engine marketing; online display advertising; sales promotion; perspectives on international and global media planning; preparing a communication plan; media and campaign measurement;...

221p hanlinhchi 28-08-2023 8 6   Download

Part 1 of ebook "Advertising media planning: A brand management approach" provides readers with contents including: the changing role of media planning in brand support - media planning and IMC; establishing a media framework; outlining the components of a communication plan; how marketing objectives affect communication planning; the role of communication in advertising and marketing; working with a situation analysis;...

140p hanlinhchi 28-08-2023 9 5   Download

Ebook "Advertising, promotion, and other aspects of Integrated marketing communications (Ninth edition)" discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field. Delivering the fundamentals you need, the text focuses on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more.

754p tichhythan 17-08-2023 12 8   Download

Ebook Sales and Promotions Management: Part 2 presents the following content: advertising strategy: fundamentals; advertising strategy: creative execution; managing other promotional tools; unconventional promotional media;...Please refer to the documentation for more details.

115p chankora 16-06-2023 8 6   Download

Continued part 1, part 2 of ebook "Marketing communications in tourism and hospitality: Concepts, strategies and cases" presents the following content: advertising strategies for tourism and hospitality; other communications strategies; interactive and e-communications issues and strategies; conclusions and future issues in marketing communications; the emergence of new markets; the challenge of the external media environment;...

96p damtuyetha 09-01-2023 13 6   Download

Part 1 of ebook "Event marketing: How to successfully promote events, festivals, conventions, and expositions" presents the following content: introduction to event marketing; event promotion, advertising, and public relations; electronic event marketing strategies; funding the event marketing program; marketing association meetings, conferences, events, and expositions;...

156p damtuyetha 09-01-2023 12 5   Download

Ebook Advertising and promotion: Part 2 includes the following chapters: Chapter 5 promotional media; chapter 6 sponshorship, brand placement and evolving aspects of integrated marketing communication; chapter 7 advertising brands internationally; chapter 8 advertising and ethics; chapter 9 advertising research; chapter 10 cognitive, social and cultural theories of advertising and promotion.

159p runthenight04 04-01-2023 18 10   Download

Ebook Advertising, promotion, and other aspects of integrated marketing communications (7th ed): Part 2 includes the following chapters: Chapter 9: overview of advertising management: messages, media, and measurement; chapter 10: creating effective and creative advertising messages; chapter 11: selecting message appeals and picking endorsers; chapter 12: assessing ad message effectiveness; chapter 13: planning for and analyzing advertising media; chapter 14: using traditional advertising media; chapter 15: employing the internet for advertising; chapter 16: using other advertising media; ch...

394p runthenight04 04-01-2023 16 9   Download

Ebook Advertising, promotion, and other aspects of integrated marketing communications: Part 1 includes the following chapters: Chapter 1: an overview of integrated marketing communications; chapter 2: enhancing brand equity and accountability; chapter 3: brand adoption, brand naming, and intellectual property issues; chapter 4: environmental, regulatory, and ethical issues; chapter 5: segmentation, targeting, and positioning; chapter 6: the communications process and consumer behavior; chapter 7: the role of persuasion in integrated marketing communications; chapter 8: objective setting an...

253p runthenight04 04-01-2023 16 8   Download

Ebook Advertising, promotion, and other aspects of integrated marketing communications (9th ed): Part 2 includes the following chapters: Chapter 9: overview of advertising management; chapter 10: effective and creative ad messages; chapter 11: endorsers and message appeals in advertising; chapter 12: traditional advertising media; chapter 13: online and mobile advertising; chapter 14: social media; chapter 15: direct marketing and other media; chapter 16: advertising media: planning and analysis; chapter 17: measuring ad message effectiveness; chapter 18: sales promotion overview and the ro...

501p runthenight04 04-01-2023 12 7   Download