Advertising model

Part 2 of ebook "The relationship of body weight and skepticism towards advertising" provides readers with contents including: Chapter 4 - Empirical studies, body weight, self-esteem and skepticism towards advertising; Chapter 5 - Summary, limitations and implications;...

91p giangmacvien 22-06-2024 1 1   Download

Part 1 of ebook "Vertical cooperative advertising in supply chain management: A game-theoretic analysis" provides readers with contents including: Chapter 1 - Introduction; Chapter 2 - Fundamentals; Chapter 3 - Cooperative advertising models in supply chain management, a review;...

84p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "Vertical cooperative advertising in supply chain management: A game-theoretic analysis" provides readers with contents including: Chapter 4 - Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain, a game-theoretic approach; Chapter 5 - Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer; Chapter 6 - A manufacturer-retailer supply chain with fuzzy customer demand, a vertical cooperative advertising and pricing model; Chapter 7 - Résumé;...

83p giangmacvien 22-06-2024 2 1   Download

Part 1 of ebook "Advances in advertising research (Vol. V: Extending the boundaries of advertising)" provides readers with contents including: advertising appeals and processing; metaphor-ad layout consistency effects; a model to classify television social advertisements according to the use of positive or negative appeals; color in print advertising; online and mobile advertising; the good and the bad of negative word-of-mouth;...

117p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "Advances in advertising research (Vol. V: Extending the boundaries of advertising)" provides readers with contents including: TV advertising and product placement; media multitasking with television news; modeling the impact of context perceptions on the effectiveness of brand placement; cultural, gender, and age issues in advertising; globe cultural dimensions; the advertising literacy of primary school aged children;...

207p giangmacvien 22-06-2024 1 1   Download

Ebook "Advertising in the aging society: Understanding representations, practitioners, and consumers in Japan" shows that older people, and especially older women, are highly underrepresented in advertising and are generally portrayed in stereotypical, albeit not necessarily unfavorable ways. This is despite the fact that advertising practitioners have a generally positive view towards using older models, even though only for an older target audience.

179p giangdongdinh 30-05-2024 3 2   Download

This study aims to examine the role of advertising, perceived value, and social influence in purchasing managements on cosmetic products. The data used in this research was obtained from questionnaires. The research model was tested quantitatively through a field survey of 257 Hasanuddin university students using multiple linear regression analysis with SPSS 23 (Statistical Product and Service Solutions).

9p longtimenosee09 08-04-2024 4 1   Download

In this paper, we introduce a new model of a resource allocation problem in Wifi network and represent Dantzig-Wolfe decomposition for solving this problem by dividing the number of advertisement impressions when users access the Wifi network. The numerical simulation shows the efficiency of our proposed method.

8p vibego 02-02-2024 4 1   Download

Part 1 book "Handbook of industrial organization" includes content: Recent developments in the theory of regulation; the economic analysis of advertising; empirical models of entry and market structure; a framework for applied dynamic analysis in IO; coordination and lock in - competition with switching costs and network effects.

541p oursky03 21-08-2023 5 4   Download

Despite of the strong development of OTT message applications and social networks, Short Service Message (SMS) keeps its undeniable role in the marketing industry. As a top level of effective and cost-saving advertising tool, SMS has also given rise to SMS spam.

5p viannee 02-08-2023 7 5   Download

This study was conducted to identify and evaluate the factors affecting the intention to participate in ecotourism of tourists in Vietnam by integrating Theory of Reasoned Behavior (TRB), Theory of Planned Behavior (TPB), Technology Acceptance Model (TAM) and Social Identity Theory (SIT) with an addition of four factors including ‘environmental concern’, ‘advertising’, ‘past experience’ and ‘eWOM’. By applying Partial Least Square – Structural Equation Modeling (SEM), the proposed model was verified with a sample of 221 tourists in Vietnam.

13p nhanchienthien 25-07-2023 8 3   Download

A study based on the basic characteristics of language and culture expressed through each element constituting advertising materials, we have come up with a pedagogical model including how to choose, how to prepare lessons, how to build activities, design content and build a system of exercises on this teaching material.

5p viwarmachine 01-07-2023 3 2   Download

Chapter 5 - The communication process. After completing this unit, you should be able to: To understand the basic elements of the communication process and the role of communications in IMC, to examine various models of the communication process, to understand the important role of word-of-mouth influence and viral marketing,...

17p runordie9 27-09-2022 16 7   Download

This study provides detailed information about impulse buying on social networking by exploring the relationship of these characteristics to the impulse buying behavior. Based on the SOR and CIFE models, we developed a theoretical model and demonstrated empirically that demonstrates online store stimuli, personalized advertising, and reliance on online word of mouth, impulse buying tendency, and on-line trust effect to impulse buying behavior. 198 questionnaires were collected from consumers using Facebook, mainly in Thai Nguyen.

15p huyetthienthan 23-11-2021 20 5   Download

This paper aims to analyze factors affecting consumers’ attitudes towards advertising on Facebook in Vietnam. Base on the literature review and previous research, we suggest a model which have five factors affecting consumers’ attitude. First, a qualitative research is examined with 10 people to adjust scales to match the Vietnam context. Second, a quantitative study is examined with the sample size n = 241.

11p huyetthienthan 23-11-2021 16 6   Download

In this competitive world of business, different corporations have been devising different advertising strategies to attract valued customers to promote the purchases. Employing Fairclough’s three-dimensional model, this study attempted to analyze the linguistic features in Nivea’s (a German personal care brand) beauty products television commercials from a discourse analysis perspective.

7p tamynhan9 02-12-2020 14 1   Download

The goals of this chapter are: To understand the basic elements of the communication process and the role of communication in marketing; to examine various models of the communication process; to analyse the response processes of receivers of marketing communication, including alternative response hierarchies and their implications for integrated marketing communication planning and strategy;...

51p koxih_kothogmih7 29-09-2020 15 4   Download

Chapter 7 "Planning for IMC". The goals of this chapter are: To understand the role of planning in an organisation’s IMC program; to understand the role of target marketing, segmentation and positioning in planning for an IMC program; to explore the concepts and models of IMC planning; to demonstrate the strategic importance of account planning in advertising.

43p koxih_kothogmih7 29-09-2020 13 3   Download

With the rapid development of mobile operating systems and mobile networks, Vietnamese people are more and more attached to mobile phones in their work and life. Therefore, in order to reach more customers at a lower cost, marketers should create mobile ads that are entertaining, useful and avoid annoying and annoying interactions. The model proposes the premise of attitudes (entertainment, stimulation, and usefulness) and its effect on ad acceptance and intent to purchase.

18p nanhankhuoctai7 01-07-2020 35 2   Download

This study aims to determine the effect of advertising exposed by Lazada Indonesia on Facebook toward online purchase intention among the youth in Aceh, particularly the students of Syiah Kuala University.

8p kelseynguyen 28-05-2020 22 0   Download