Advertising objective

Ebook Pay per click search engine marketing an hour a day presents the following content: Chapter 1: the art and science of ppc advertising, chapter 2: how the ppc machine works, chapter 3: core ppc skills and objectives, chapter 4: month 1-research keywords and establish campaign structure, chapter 5: month 2-create great ppc ads, chapter 6: month 3-design effective landing pages, chapter 7: month 4-advertise on the Google content network, chapter 8: month 5-launch your campaign, chapter 9: month 6-optimize your campaign, chapter 10: month 7-test ads by using advanced techniques, chapter 1...

434p zizaybay1103 29-05-2024 4 2   Download

This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems.

207p vimeyers 29-05-2024 3 2   Download

Part 1 of ebook "The event manager's bible: How to plan and deliver an event" provides readers with contents including: the event manager; the event objective; planning the event; health and safety; type of event; when to run the event; defining your target audience; audience size; advertising; event attractions; event requirements; accommodation and services; event site; traffic management;...

160p dangsovu 20-10-2023 15 9   Download

Part 1 of ebook "Advertising media planning: A brand management approach" provides readers with contents including: the changing role of media planning in brand support - media planning and IMC; establishing a media framework; outlining the components of a communication plan; how marketing objectives affect communication planning; the role of communication in advertising and marketing; working with a situation analysis;...

140p hanlinhchi 28-08-2023 9 5   Download

The main objective of this thesis is to illustrate the benefits of using a cultural studies approach in the field of health communication research in Thailand. In this thesis I apply a cultural studies approach to examine the construction of meanings involving drug use and abuse in Thai television advertisements and dramas. The thesis has as its focus analyses of television texts and audience responses.

316p runthenight07 01-03-2023 5 2   Download

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Ebook Advertising, promotion, and other aspects of integrated marketing communications (7th ed): Part 1 includes the following contents: Integrated marketing communications: processes, brand equity, and the marcom environment; the fundamental marcom decisions: targeting, positioning, objective setting, and budgeting; marcom for new products, store signage, and point-of-purchase communications.

260p runthenight04 04-01-2023 12 7   Download

Ebook Marketing Insights from A to Z: 80 concepts every manager needs to know – Part 1 presents the following content: Advertising, brands, business-to-business marketing, change, communication and promotion, companies, competitive advantage, competitors, consultants, corporate branding, creativity, customer needs, customer orientation, customer relationship management (CRM), customers, customer satisfaction, database marketing, design, differentiation, direct mail, distribution and channels, employees, entrepreneurship, experiential marketing, financial marketing, focusing and niching, for...

98p runthenight02 08-11-2022 21 10   Download

Principles of marketing: Lecture 33 provide students with knowledge about: advertising; objectives; the attention of the audience; steps to creating an effective advertising campaign; major advertising decisions; advertising objective;... Please refer to this lesson for details!

59p hanlamcoman 26-11-2022 10 6   Download

Chapter 7 - Establishing objectives and budgeting for the promotional program. After completing this unit, you should be able to: To recognize the importance and value of setting specific objectives for advertising and promotion, to understand the role objectives play in the IMC planning process and the relationship of promotional objectives to marketing objectives, to know the differences between sales and communications objectives and the issues regarding the use of each,...

20p runordie9 27-09-2022 17 8   Download

Chapter 16 - Sales promotion. The main goals of this chapter are: To understand the role of sales promotion in a company's integrated marketing communications program and to examine why it is increasingly important, to examine the various objectives of sales promotion programs, to examine the types of consumer and trade-oriented sales promotion tools and the factors to consider in using them.

18p runordie9 27-09-2022 21 8   Download

Chapter 10 - Media planning and strategy. After completing this unit, you should be able to: To understand the key terminology used in media planning, to know how a media plan is developed, to know what constitutes media objectives, to know the process of developing and implementing media strategies,...

19p runordie9 27-09-2022 14 7   Download

Chapter 14 - Direct marketing. The main goals of this chapter are: To recognize the area of direct marketing as a communications tool, to know the strategies and tactics involved in direct marketing, to demonstrate the use of direct-marketing media, to determine the scope and effectiveness of direct marketing.

16p runordie9 27-09-2022 20 7   Download

Lecture Introduction to Business: Lesson 32. The main topics covered in this lesson include: how to design advertising campaign, identification of target market, allocation of budget, advertising objectives, message creation, choice of appropriate media, evaluation of advertisement, personal selling, use of personal selling,...

6p alucardhellsing 30-04-2022 20 1   Download

Lecture Electronic commerce - Chapter 4: Consumer behavior, market research, and advertisement learning objectives: Describe the factors that influence consumer behavior online. Understand the decision-making process of consumer purchasing online. Describe how companies are building one-to-one relationships with customers. Explain how personalization is accomplished online. Discuss the issues of e-loyalty and e-trust in EC. Describe consumer market research in EC.

55p caphesuadathemtac 09-11-2021 25 4   Download

Lecture Electronic commerce - Chapter 18: Social Networks and Industry Disruptors in the Web 2.0 Environment learning objectives: Understand the Web 2.0 revolution, social and business networks and industry and market disruptors. Describe Google and the search engine industry, the impact on advertisement, and the industry competition. Understand the concept, structure, types and issues of virtual communities. Understand the social and business networks and describe MySpace, Flicker, Facebook, CyWorld, and other amazing sites

55p caphesuadathemtac 09-11-2021 30 4   Download

Lecture Electronic commerce - Chapter 9: Mobile Computing and Commerce and Pervasive learning objectives: Describe the mobile computing environment that supports m-commerce (devices, software, services). Describe the four major types of wireless telecommunications networks. Define mobile commerce and understand its relationship to e-commerce. Discuss the value-added attributes, benefits, and fundamental drivers of m-commerce. Discuss m-commerce applications in finance, shopping, advertising, and provision of content. Describe the application of m-commerce within organizations.

53p caphesuadathemtac 09-11-2021 16 3   Download

Lecture Principles of Marketing - Chapter 15 Advertising and public relations learning objectives: Setting Advertising Objectives; Setting the Advertising Budget; Developing Advertising Strategy; Evaluating Advertising Effectiveness and Return on Advertising Investment; Public relations; The Role and Impact of Public Relations; Major Public Relations Tools.

31p caphesuadathemtac 09-11-2021 21 6   Download

Chapter 16 - Ethics and other informal controls. The learning objectives for this chapter include: distinguish among the types of informal controls on the media, explain the most important ethical principles, explain what the standards departments and performance codes are, discuss the relationship between the media and their advertisers vis-à-vis ethical practices, understand the pros and cons of pressure groups.

24p tradaviahe19 29-03-2021 34 5   Download

This article has objectives to figure out the young adults’ preferences in advertising appeals of fast-moving consumer goods (FMCG) in Ho Chi Minh City market. The differences in rational and emotional preferences are significant between gender, age group, price segment and occupation.

14p larachdumlanat129 19-01-2021 16 1   Download