Agency marketing

Part 1 of ebook "Agency: Starting a creative firm in the age of digital marketing" provides readers with contents including: Part I - Culture and vision, the value proposition of culture, communication; Part II - The work, working for other agencies, pro bono work; Part III - New business, the emotional, the rational;...

152p giangmacvien 22-06-2024 2 1   Download

Part 2 of ebook "Agency: Starting a creative firm in the age of digital marketing" provides readers with contents including: Part IV - The people, on partners and partnership, employee retention; Part V - Money, bootstrapping, banks and funding; Part VI - Operations, tracking time, working with vendors, creating a product in your service firm;...

172p giangmacvien 22-06-2024 2 1   Download

This research investigates the impact of financial leverage on investment activities of Vietnamese enterprises by utilizing panel data regression with data collected from 98 companies listed on the Vietnam’s stock market from 2015 to 2022. The results from the FGLS regression method on data indicated that financial leverage has a negative impact on investment activities, supporting the agency cost theory and pecking order theory.

15p leminhvu111 07-06-2024 1 0   Download

Ebook "Chief marketing officers at work" will help C-level executives and others who interface and collaborate with marketing departments to understand how marketing drives growth at both startup and enterprise levels, and how marketing has moved from art to science. Trends in digital marketing, analytics, and marketing automation have pushed marketing to adopt data-driven approaches that would make a CFO's head swim.

330p giangdongdinh 30-05-2024 3 2   Download

The book also intervenes in the debate over off-label drug marketing and the proper role of the FDA before and after a drug goes on the market. Dealing honestly and thoroughly with the FDA's successes and failures, these essays rethink the structure, function, and future of the agency and the effect policy innovations may have on regulatory institutions abroad.

568p vimeyers 29-05-2024 3 2   Download

"Underdog Advertising"® is written for the small-to-mid size business owner/operator who cannot afford to hire an advertising agency. The book presents principles and processes that have proven successful for advertisers who must compete with larger companies in their industries for sales, awareness and market share.

224p vimeyers 29-05-2024 4 2   Download

Typical business plans include type of business; statement of purpose; executive summary; business/industry description; market; product and production; management/personnel; and financial specifics. This edition also contains a business plan template and two fictional business plans — all of which can aid users in developing business plans of their own. Also featured is a listing of organizations, agencies, and consultants; a glossary of small business terms; and an updated bibliography.

346p vimeyers 29-05-2024 4 2   Download

The objective of the study is to determine the trend of the world life insurance market in the period of 2023-2036, and at the same time make recommendations for the Vietnamese insurance market through recommendations to state agencies, Vietnam Insurance Association and Vietnamese life insurance enterprises.

10p longtimenosee09 08-04-2024 5 2   Download

The research investigates the demand on education in the field of logistics management among the high school and vocational students at North Eastern of Thailand. The research explores the needs for labor market in logistics between the private enterprises and government agencies. The surveys were conducted among 830 respondents which include students, entrepreneurs, public and private enterprises through in-depth interviews and brainstorming sessions. The result indicates that the needs for further education among students, mostly female, aged between 19-21 years old. A total of 72.

5p longtimenosee09 08-04-2024 4 1   Download

Continued part 1, part 2 of ebook "Principles of project finance (Second edition)" includes the following main contents: Chapter 10 - Macro-economic risks; Chapter 11 - Regulatory and political risks; Chapter 12 - Financial structuring; Chapter 13 - The financial model; Chapter 14 - Project-finance loan documentation; Chapter 15 - Public-sector financial support; Chapter 16 - Export-credit agencies and development-finance institutions; Chapter 17 - Recent market developments and prospects for project finance;...

298p khuynhlinhnguyet1009 05-04-2024 7 1   Download

Employing an interpretive research design with post-positivist paradigm, it was conducted in Kebon Agung Sugar Factory, Malang. The research informants were selected using snowballing technique. The informants include farmers and chairmen of farmers groups, plantation staff, company employees, and government agencies. To maintain the continuity and loyalty of sugarcane farmers to the company, the sugar factories provide various facilities, such as credit, inputs, guidance and counseling as well as technological assistance, and market guarantees for the products produced.

5p longtimenosee04 06-03-2024 0 0   Download

The main food problems in the context of realizing strong food security include increasingly scarce availability, increasingly difficult food affordability, both physically and economically. Food security are increasingly worrying because of the increasing number of problems related to food safety. From this problem, there is a tendency for the food situation, especially in international markets, which is increasingly unpredictable and increasingly unstable.

5p longtimenosee04 06-03-2024 5 1   Download

Part 1 of ebook "Financial gatekeepers: Can they protect investors?" provides readers with contents including: Chapter 1 - Introduction; Chapter 2 - Financial gatekeepers in Japan; Chapter 3 - How and why credit rating agencies are not like other gatekeepers;...

113p tuongnhuoclan 27-11-2023 6 4   Download

Ebook "Corporate governance in the US and Europe: Where are we now?" provides a comprehensive and concise overview of the most recent developments in corporate governance. It is based on a recent joint conference arranged by New York University and the London School of Economics, which brought together eminent academics and practitioners, including Michael Jensen in Finance and Martin Lipton in Law, to discuss the stock market boom-and-bust, and the recent corporate scandals.

170p loivantrinh 29-10-2023 5 2   Download

Ebook "Asia Pacific financial markets in comparative perspective: Issues and implications for the 21st century" is to provide some background on the various financial market segments of the Asian Pacific region. An understanding of institutional detail (size and scope) of the relevant markets affords a view that lends or detracts from the credibility of intermarket comparisons. An exposure and understanding of institutional detail supplies information that may bear on the statistical results of the empirical analysis.

527p loivantrinh 29-10-2023 6 3   Download

This study analyzes the social media marketing of e-commerce business in Vietnam. On the basis of a literature review, the article has built a theoretical basis according to the social media marketing framework of Felix et al. (2017).

13p vimulcahy 18-09-2023 8 7   Download

Ebook "How to succeed as a freelance translator" has become a go-to reference for beginning and experienced translators alike. The fully revised third edition includes nearly 250 pages of practical tips on writing a translation-targeted resume and cover letter, preparing a marketing plan, marketing your services to agencies and direct client, avoiding common pitfalls, and more!

133p tichhythan 17-08-2023 10 7   Download

Ebook "Inefficient markets: An introduction to behavioral finance" describes an alternative approach to the study of financial markets: behavioral finance. This approach starts with an observation that the assumptions of investor rationality and perfect arbitrage are overwhelmingly contradicted by both psychological and institutional evidence. In actual financial markets, less than fully rational investors trade against arbitrageurs whose resources are limited by risk aversion, short horizons, and agency problems.

225p tichhythan 17-08-2023 11 5   Download

Ebook The global money markets: Part 1 includes contents: Chapter 1 introduction, chapter 2 money market calculations, chapter 3 U.S. treasury bills, chapter 4 agency instruments, chapter 5 corporate obligations: commercial paper and medium-term notes, chapter 6 debt obligations of financial institutions, chapter 7 floating-rate securities. Please refer to the documentation for more details.

127p haojiubujain02 03-07-2023 5 3   Download

Ebook Sociology of Change and Development: Part 2 presents the following content: Theories of Development and Underdevelopment: Center- Periphery,World-Systems, Unequal Exchange; Paths of Development: Capitalist, Socialist, Mixed Economy, Gandhian; Agencies of Development: State, Market, Non-governmental Organizations; Social Structure and Development: Structure as a Facilitator/ Inhibitor;...Please refer to the documentation for more details.

122p chankora 16-06-2023 7 2   Download