American consumer society

In this article, we try to shine a spotlight on the construction of consumption’s contemporary model. The beginning of the contemporary consumer model was in the United States where machine tools development and Scientific Management created a problem of manufactured goods abundance.

6p guineverehuynh 21-06-2020 16 3   Download

This research investigates the current white spaces of green marketing and country of origin effects, where new research could contribute theoretical value. The conducted research examines American and Swedish consumers’ environmental awareness, willingness and initiative in contributing to their societies for future sustainability. Using a sample of 118 consumers from an intermediated questionnaire for the offline market, a conceptual framework was developed where the study created the foundation and reasonable support for the purposed framework.

0p nguyenyenyn117 18-06-2019 41 6   Download