Analyzing marketing opportunities

In the context that our country is integrating the world economy, actively promoting participation in the networks of newgeneration free trade agreements (FTAs) has contributed to promoting the strong and sustainable economy, creating many great opportunities for Vietnamese enterprises to participate in the new “playground”, contributing to bringing Vietnamese products closer to the world market. However, besides the positives, joining the new-generation of FTAs also brings many challenges to the Vietnamese economy.

8p longtimenosee09 08-04-2024 2 2   Download

Agriculture remains the main sector of the Central Asia economy. The level of involvement in global production networks significantly affects the economic growth of Asian countries. The main objective of the article is to assess the opportunities for implementation of economic resources in the Asia agricultural market through supply chain optimization. After the systematization of secondary information, the study analyzes the agriculture value added, the Logistics Performance Index (LPI), and its interrelationships with economic development.

6p longtimenosee06 27-03-2024 5 2   Download

Ebook International business: The challenges of globalization (Eighth edition - Global edition) - Part 2 includes contents: International financial markets, international monetary system, international strategy and organization, analyzing international opportunities, selecting and managing entry modes,... and other contents.

211p longtimenosee03 30-01-2024 8 3   Download

The research studies solutions to overcome technical barriers for seafood products exported from Vietnam to the Japanese market. The authors used the TOWS matrix to analyze opportunities and challenges from technical barriers to trade of Japan for seafood exports and the strengths and weaknesses of Vietnamese seafood enterprises in meeting Japanese technical barriers.

10p vimulcahy 18-09-2023 6 4   Download

This world-wide best-selling book highlights the most recent trends and developments in global marketing—with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market-focused, and customer-driven action. Coverage includes a focus on marketing in the 21st Century that introduces the new ideas, tools and practices companies will need to successfully operate in the New Millenium.

216p haojiubujain02 03-07-2023 7 6   Download

Chapter topics discuss building customer satisfaction, market-oriented strategic planning, analyzing consumer markets and buyer behavior, dealing with the competition, designing pricing strategies and programs, and managing the sales force. For marketing managers who want to increase their understanding of the major issues of strategic, tactical, and administrative marketing—along with the opportunities and needs of the marketplace in the years ahead.

240p haojiubujain02 03-07-2023 6 4   Download

Principles of marketing: Lecture 8 provide students with knowledge about: marketing process; analyzing marketing opportunities; selecting target markets; developing the marketing mix; managing the marketing effort; marketing analysis of company’s situation;... Please refer to this lesson for details!

42p hanlamcoman 26-11-2022 14 6   Download

Principles of marketing: Lecture 11 provide students with knowledge about: analyzing marketing opportunities and developing strategies - MIS; analyzing marketing opportunities; situation analysis; the marketing information system; developing the marketing information;... Please refer to this lesson for details!

29p hanlamcoman 26-11-2022 17 6   Download

Based on an approach from six factors that make up local brands: Human resources (people), investment, tourism, cultural heritage, trade-export and public management ability, study focuses on analyzing the strengths, weaknesses, opportunities and challenges that affect the place marketing strategy of Can Tho city.

14p visherylsandberg 18-05-2022 14 1   Download

This paper presents the theoretical background of mobile marketing and analyzes the potential and current status of mobile marketing in Vietnam in the period of 2005 - 2017. The analysis shows that Vietnam is a country with many potential opportunities for extensive mobile marketing applications.However, the application of mobile marketing has not matched the potential and there have been some certain limitations because ofusing simple tools, not having promoted effective tools of mobile marketingand therudimentary expression.

9p huyetthienthan 23-11-2021 8 3   Download

Lecture Principles of Marketing: Lesson 8. After completing this section, you will understand the knowledge about analyzing marketing opportunities; selecting target markets; developing the marketing Mix; managing the marketing effort.

42p bachtudu 30-09-2021 39 5   Download

Lecture Principles of Marketing: Lesson 11. After completing this section, you will understand the knowledge about analyzing Marketing opportunities and developing strategies-MIS. People, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers.

29p bachtudu 30-09-2021 21 4   Download

The article focuses on analyzing the current situation, opportunities and challenges for Vietnam's agricultural exports to the EU market when the EVFTA Agreement officially comes into effect. The results show that the potential to export agricultural products of Vietnam to this market is extremely great.

11p vivelvet2711 17-09-2021 8 1   Download

Lecture Fundamentals of International Business - Chapter 10: International Business Trends. After studying this section you should be able to: explain how Canadian and international companies, industries, and markets are affected by increased global business activity; identify and analyze international business trends and their influences on companies, industries, and career opportunities in the global economy,...

32p diepchilang 26-08-2021 17 1   Download

The authors argue that the impact of FDI on entrepreneurial activity depends on different natures of capital flow and entrepreneurial motivation and relates to the quality of institutional environment. First, the roles of inward and outward FDI are examined in connection with the new firm creation by opportunity- and necessity-motivated entrepreneurs. Second, the integrated influences of (inward/outward) FDI and governance quality (GQ) on (opportunity/necessity) entrepreneurship are tested.

27p nguathienthan5 03-06-2020 27 0   Download

Underpricing of Initial Public Offerings (IPO) has always been a big deal to see the money left on the table by the issuers. This study analyzes the after-market performances of IPOs observed in 2006-2011 period in Istanbul Stock Exchange (ISE). Besides looking at the period as a whole, we divide that period into three regarding the Eight Annual Ernst & Young Global IPO Trends. This gives the opportunity to analyze the impact of macroeconomic factors before financial crisis (2006-2007), during the financial crisis (2008-2009), and after the financial crisis (2010-2011).

13p nguyenminhlong19 21-04-2020 10 0   Download

In this chapter, you will explore how companies screen international business opportunities. You will also: Examine the difficulties of conducting international market research, learn about sources of secondary market research data, and understand methods of conducting primary international research.

29p tangtuy19 21-07-2016 79 5   Download

The big question is, though, how effective are these marketing ploys? Am I really going to go out and buy Proactive Acne Solution because I think it will do for me what it did for Jessica Simpson? National studies buy the FCC have said yes. As Sue Jozui’s brilliant and accurate statement says, the audience subject to celebrity oriented advertisements is expected to relate approval of the particular celebrity with the approval of the product. This is true, and certainly insults the intelligence of the target audience.

186p commentcmnr 03-06-2013 84 11   Download

Database Management  Verifiable Data – confirming the accuracy of the stored data by randomly calling a customer and verifying name, address, phone, email, and other attributes in the record.  Data Cleansing – the act of detecting and correcting (or removing) corrupt or inaccurate records from a record set, table, or database. Used mainly in databases, the term refers to identifying incomplete, incorrect, inaccurate, irrelevant etc. parts of the data and then replacing, modifying or deleting this dirty data.

38p truevisions 09-05-2013 52 7   Download

Currently one of the economic hotspots in China, Shanghai leads many Chinese cities in economic performance, foreign-trade growth, and infrastructural development, all of which are explored in this valuable resource. Examining basics such as the latest business trends, new business opportunities, and the city’s major industries, as well as analyzing economic progress in the expanding fields of import, export, and investment, this guide proves an essential tool for business professionals looking to invest in this expanding market....

320p addition1122 16-04-2013 52 8   Download