Behavior driven markets

Ebook "Consumer-driven demand and operations management models: A systematic study of information-technology-enabled sales mechanisms" has been developed by two of the leading researchers in the POM/Marketing interface. It is comprised of commissioned chapters by top research scholars in supply chain management, revenue management, and e-commerce among others, all of which are grounded in information technologies and consumer demand research.

499p loivantrinh 29-10-2023 5 3   Download

Part 1 book "Management for professionals - A guide to modern portfolio management and behavior driven markets" includes content: Risk Measures in asset management; modern portfolio theory and its problems; stock market anomalies.

260p oursky01 24-07-2023 9 5   Download

Part 2 book "Management for professionals - A guide to modern portfolio management and behavior driven markets" includes content: Stock market crashes; explaining stock market crashes - A behavioral finance, investor risk perceptions and investments - Recent developments.

231p oursky01 24-07-2023 5 5   Download

This world-wide best-selling book highlights the most recent trends and developments in global marketing—with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market-focused, and customer-driven action. Coverage includes a focus on marketing in the 21st Century that introduces the new ideas, tools and practices companies will need to successfully operate in the New Millenium.

216p haojiubujain02 03-07-2023 7 6   Download

An introduction: Marketing (13th edition) - Part 1 has present the contents defining marketing and the marketing process; understanding the marketplace and customer value; customer value-driven marketing strategy: creating value for target customers; managing marketing information to gain customer insights; analyzing the marketing environment;...

388p chenlinong_0310 23-02-2022 15 1   Download

In this chapter, we dig deeper into steps two and three of the marketing process: designing customer-driven marketing strategies and constructing marketing programs. First, we look at the organization’s overall strategic planning, which guides marketing strategy and planning. Next, we discuss how, guided by the strategic plan, marketers partner closely with others inside and outside the firm to create value for customers.

27p larachdumlanat125 24-12-2020 27 1   Download

(bq) part 1 book “consumer behavior” has contents: technology-driven consumer behavior; segmentation, targeting, and positioning, consumer motivation and personality, consumers, marketers, and technology.

114p dien_vi09 27-10-2018 33 5   Download

Businesses’ investment in equipment and software should continue to grow at a healthy pace in the coming year, driven by rising demand for products and services, the continuing need to replace or update existing equipment, strong corporate balance sheets, and the low cost of financing, at least for those firms with access to public capital markets. Rising sales and increased business confidence should also lead firms to expand payrolls. However, investment in structures will likely remain weak.

0p trinhcaidat 22-04-2013 49 4   Download