Building marketing strategy

Part 1 of ebook "Brand building and marketing in key emerging markets: A practitioner’s guide to successful brand growth in China, India, Russia and Brazil" provides readers with contents including: new forces in global marketing; the new paradigm market-driven approach and need for a one-world-strategy; external environment, understanding the BRIC markets as foundation for successful marketing;...

264p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "Brand building and marketing in key emerging markets: A practitioner’s guide to successful brand growth in China, India, Russia and Brazil" provides readers with contents including: BRIC branding framework; strategies for successful brand building and marketing in the key emerging markets; rising individualism and more emotional approaches...

154p giangmacvien 22-06-2024 3 1   Download

Part 1 of ebook "Digital relevance: Developing marketing content and strategies that drive results" provides readers with contents including: strategy - building the foundation; relevance - the frame for engagement; positioning for competitive advantage; the need for a continuum approach; storytelling - make your customer the hero;...

127p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "Entrepreneurial marketing for SMEs" provides readers with contents including: Chapter 7 - Internationalisation strategies; Chapter 8 - Value propositions, how to build SMEs’ offering; Chapter 9 - Pricing and distribution decisions in a context of low distribution capacity; Chapter 10 - Building brands in SMEs; Chapter 11 - Supply chain relationships management, SMEs’ partners;...

111p giangmacvien 22-06-2024 1 1   Download

Ebook "Innovation and capacity building: Cross-disciplinary management theories for practical applications" explores how contemporary organisations are abandoning conventional tactics in order to survive and grow in an incessantly shifting business landscape, analysing fundamental aspects of management, marketing and strategy from an interdisciplinary perspective.

309p giangdongdinh 30-05-2024 6 2   Download

The practice of managing customer loyalty to the organization’s services based on the concept of Customer Relationship Management (CRM) is becoming increasingly relevant in the supply chain strategies. It is necessary to study potential consumers, identify their requirements and develop a competent marketing strategy for building mutually beneficial relations of the organization with customers.

8p longtimenosee07 29-03-2024 7 2   Download

Ebook "The four pillars of profit-driven marketing: How to maximize creativity, accountability, and ROI" is the first book to offer a practical, proven framework that helps marketers capture the metrics essential to determining ROI and use them to develop an overall marketing strategy based on accurate ROI figures. Inside, two marketing strategy executives at Booz & Company, Leslie Moeller and Edward Landry, reveal the “4 pillars of marketing," which help track ROI at every point in the ever-expanding and increasingly complex world of media platforms.

241p tuongnhuoclan 28-11-2023 4 2   Download

Ebook Android™ apps marketing: Secrets to selling your android app – Part 1 includes contents: Chapter 1 your android app marketing strategy: grand slam or base hits? chapter 2 what makes for a winning app? chapter 3 identifying your app’s unique value, chapter 4 identifying your target audience, chapter 5 building your app’s total message, chapter 6 electronic word of mouth, chapter 7 using social media in your app marketing, chapter 8 timing your marketing activities, chapter 9 getting the word out about your app.

155p haojiubujain08 01-11-2023 5 2   Download

Ebook "Building brand value the playboy way" is about the history of a brand—Playboy. Therefore, it is written chronologically by decade with each Part representing a different decade in the Playboy brand lifecycle. However, this book is not a biography, nor is it an annotated timeline of events. Instead, it is written with a focus on branding theory and the marketing strategies and tactics that create, develop, expand, revive, and sustain a brand.

204p loivantrinh 29-10-2023 3 2   Download

Ebook "Building routes to customers: Proven strategies for profitable growth" explains the powerful “Routes-to-Market” approach for driving profitable growth. World-class organizations including IBM, Microsoft, HP, Cisco, Hitachi, Adobe and Plantronics, and hundreds of smaller companies, have adopted RTM to develop and execute highly successful go-to-market strategies and tactics.

212p loivantrinh 29-10-2023 6 3   Download

Part 1 of ebook "Managing innovation: Integrating technological, market, and organizational change" provides readers with contents including: managing innovation; innovation – what it is and why it matters; innovation as a core business process; building the innovative organization; developing an innovation strategy; sources of innovation; innovation networks;...

328p hanlinhchi 29-08-2023 9 4   Download

Ebook The past, present and future of international business & managementpart: Part 2 includes contents: Building competitive advantage in a global environment: leadership and the mindset; Top management teams and societal context: the international dimensions of top management; Managing the fragmented value chain of global business: exploitative and explorative offshoring toward emerging market economies;...

297p haojiubujain03 24-07-2023 8 5   Download

presents the following content: Chapter 1 entrepreneurs: the driving force behind small business, chapter 2 strategic management and the entrepreneur, chapter 3 choosing a form of ownership, chapter 4 franchising and the entrepreneur, chapter 5 buying an existing business, chapter 6 conducting a feasibility analysis and crafting a winning business plan, chapter 7 creating a solid financial plan, chapter 8 managing cash flow, chapter 9 building a guerrilla marketing plan, chapter 10 creative use of advertising and promotion, chapter 11 pricing and credit strategies, chapter 12 global marketi...

467p haojiubujain03 24-07-2023 12 5   Download

The research "Brand communication as sustainable business development solution for organic startups in Vietnam" represents the consequence of building brand communication in sustainable economic development for organic startup companies in Vietnam. The study first considered the impact of brand communication strategy and activities on sustainable development for businesses, therefore, startups.

13p nhanchienthien 25-07-2023 10 5   Download

Ebook Small business management: Launching and growing entrepreneurial ventures – Part 2 includes contents: Focusing on the customer: Marketing growth strategies; Managing growth in the small business; Understanding what the numbers mean.

400p haojiubujain03 24-07-2023 7 5   Download

Chapter topics discuss building customer satisfaction, market-oriented strategic planning, analyzing consumer markets and buyer behavior, dealing with the competition, designing pricing strategies and programs, and managing the sales force. For marketing managers who want to increase their understanding of the major issues of strategic, tactical, and administrative marketing—along with the opportunities and needs of the marketplace in the years ahead.

240p haojiubujain02 03-07-2023 6 4   Download

Ebook Marketing management (14e): Part 1 includes contents: Part 1 understanding marketing management, part 2 capturing marketing insights, part 3 connecting with customers, part 4 building strong brands.

346p haojiubujain01 03-07-2023 9 5   Download

BPP Learning Media is the sole ACCA Platinum Approved Learning Partner – content for the ACCA qualification. In this, the only Paper F9 Practice and Revision Kit to be reviewed by the examiner: We discuss the best strategies for revising and taking your ACCA exams; We show you how to be well prepared for your exam; We give you lots of great guidance on tackling questions; We show you how you can build your own exams;...

299p haojiubujain01 06-06-2023 7 4   Download

Ebook Relationship marketing strategy presents the following content: Marketing Strategies that Build Customer Commitment and Loyalty; Foundations of Relationship Marketing Strategy; Exploratory Study of Consumer Preference Towards Common Relationship Marketing Tactics;...

32p chankora 16-06-2023 9 4   Download

Given that the implementation of mega infrastructure projects continues to fail to achieve most of their strategies and benefits, where decisions are generally guided by government policy rather than the market, the aim of the research is to investigate factors that influence organisational strategic decision-making on the implementation of mega public sector infrastructure program of projects. This also includes the exploration of an effective governance mechanism to optimise its success.

340p runthenight04 02-02-2023 3 1   Download