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Business communication online
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Ebook Advances in national brand and private label marketing (Second international conference, 2015)
Ebook "Advances in national brand and private label marketing (Second international conference, 2015)" presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online communities, economic crisis, strategies in growth and mature private labels.
208p
giangmacvien
22-06-2024
2
1
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Ebook "Online brand communities: Using the social web for branding and marketing" presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the evolution of the marketing mind-set to adapt the Social Web. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities.
256p
giangdongdinh
30-05-2024
4
2
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The data collected using purposive sampling and Slovin formula. The hypothesis of this research is tested by multiple linier regression. The research results showed that the variable site design, informative, security and communication have a partialy significant effect to the online shopping customer satisfaction, while the convenience of shopping variable is not significant. This understandable because each online store has different system and procedure that incovenience for consumers.
9p
longtimenosee10
26-04-2024
4
1
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This study explains the problems faced in last mile delivery (LMD) and suggests innovative solutions for them. The demand for home delivery services for delivering small package to the customers’ doorsteps has expanded rapidly due to the exponential growth of online shopping. Last mile delivery has now become a key success factor for any business, thanks to the rapid development of information and communication technology (ICT), e-commerce and the COVID-19 pandemic.
15p
longtimenosee07
29-03-2024
7
2
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Ebook E-commerce 2015: Business, technology, society (11th ed): Part 1 includes contents: Social, mobile, and local marketing; ethics, law, and e-commerce; e-commerce retailing and services, online communities,... and other contents.
455p
longtimenosee03
01-02-2024
4
1
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In this article, the author explores the RACE digital marketing framework, the ACT approach, and case studies on the success of conversion rate optimization (CRO) from several firms in the past. In particular, the author will provide firms that adapt their tactics in conditions of conversion rate optimization (CRO) to the new normal with a wealth of relevant information to assist many businesses in overcoming the terrible pandemic.
15p
viindra
06-09-2023
7
4
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Ebook "Business communication: In person, in print, online" you learn today's most important business communication concepts in detail and within the context of how communication happens in organizations today. Company examples and situations demonstrate how principles work in the real business world. In addition to refining core written and oral communication skills, you learn to navigate complex relationships and use current, sophisticated technologies.
524p
tichhythan
17-08-2023
9
6
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Ebook "Market leader: Advanced business English Teacher's resource book" uses authoritative authentic sources to explore topical business issues and builds the professional standard of language needed to communicate in the modern world of business.
234p
tichhythan
17-08-2023
8
7
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Ebook Digital Marketing: Strategy, Implementation and practice - Part 2 presents the following content: Delivering the online customer experience, campaign planning for digital media, marketing communications using digital media channels, evaluation and improvement of digital channel performance, business-to-consumer digital marketing practice, business-to-business digital-marketing practice.
351p
runthenight02
08-11-2022
20
11
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The main purpose of this communication is to identify and critically assess the most current models and methods of measuring B2C online logistics service quality in comparison with the B2B offline settings. We also discuss past work in the conceptualization and measurement models and explore the commonly associated business-to-consumer (B2C) dimensions proposed in the last decades.
14p
viuchinaga2711
21-10-2021
18
5
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Media relations is one of the very important tools of PR (Public Reations) and also an effective tool in handling media crisis. In addition, in the current technology boom, managing - controlling information sources on social networks is a difficult job that requires the media departments of enterprises to set up strategies and enhance skills to limit the risks brought by communication crises.
8p
nguaconbaynhay12
01-06-2021
24
3
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The research focuses on consumer intentions for eWOM and purchase in the period of internet connection. Therefore, targeted objects are identified as individual consumers from over 18 years of age, who are currently using social networks or online communication platforms, and can independently making purchase decision (called for connected spenders).
24p
trinhthamhodang1217
14-01-2021
32
2
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Chapter 12 - Building résumés. In this chapter, students will be able to understand: Prepare a detailed time line for your job search, conduct an effective job search, prepare a résumé that makes you look attractive to employers, deal with common difficulties that arise during job searches, handle the online portion of job searches, keep your résumé honest.
22p
koxih_kothogmih6
23-09-2020
18
3
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(bq) part 2 book "e-commerce - business, technology, society" has contents: social, mobile, and local marketing; ethics, law, and e-commerce; online media; online communities; e-commerce retailing and services; b2b e-commerce.
912p
bautroibinhyen23
02-04-2017
88
10
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Chapter 13 - Social and political issues. This chapter includes contents: Health, social interaction and the internet; socio-economic segregation; new economic workforce; online communities; online charities and non-profit organizations on the web.
22p
nhanmotchut_3
19-10-2016
25
1
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Chapter 16 - Online banking and investing. This chapter includes contents: Online banking services, online loans, how the web is changing the investment community, merging financial services, financial aggregation services, wireless banking and trading, financial planning online.
42p
nhanmotchut_3
19-10-2016
28
1
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Chapter 6 - Choosing the best process and form. This chapter presents the following content: The writing process and effective strategies, the importance of readable formatting, the main types and purposes of business messages, the inverted pyramid structure for writing.
15p
nhanmotchut_3
29-10-2016
59
6
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Chapter 13 - Conducting research for decision makers. This chapter presents the following content: Primary and secondary research differences; qualitative vs. quantitative research; online searches; evaluating websites; social networking and social bookmarking; libraries; surveys and questionnaires; experiments, observational studies, focus groups and interviews.
10p
nhanmotchut_3
29-10-2016
57
5
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Chapter 7 - Email and social media for business communication. In this chapter you will learn: Apply principles for writing effective emails, explain how to handle emotion effectively in online communications, describe strategies for managing digital message overload, explain characteristics of the emerging Social Age,...
15p
nhanmotchut_2
19-10-2016
42
2
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The topics discussed in this chapter are: Social network feverspreads to the professions, social networks and online communities, what is an online social network? the growth of social networks and online communities, types of social networksand their business models.
38p
tangtuy18
12-07-2016
61
4
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