Buyer behavior

Bài giảng Chương 4: Analyzing Consumer Markets and Buyer Behavior (Tìm hiểu người tiêu dùng và phân tích hành vi của người mua) giới thiệu tới các bạn về nghiên cứu hành vi người mua, các yếu tố tác động đến hành vi người mua.

17p maiyeumaiyeu20 16-11-2016 96 5   Download

Principles of marketing: Chapter 4 - Buyer behavior analysis includes Reason to analyze buyer behavior? Cultural Factors, Personal/Demographic Factors, Stages in the Family Life Cycle.

10p maiyeumaiyeu20 16-11-2016 66 3   Download

After studying this chapter you will: Understand the consumer market and the major factors that influence consumer buyer behavior, identify and discuss the stages in the buyer decision process, describe the adoption and diffusion process for new products, define the business market and identify the major factors that influence business buyer behavior, list and define the steps in the business buying decision process.

35p allbymyself_06 28-01-2016 114 9   Download

The main contents of this chapter include all of the following: Model of consumer behavior, characteristics affecting consumer behavior, types of buying decision behavior, the buyer decision process, the buyer decision process for new products.

37p allbymyself_06 28-01-2016 97 10   Download

Lecture Principles of Marketing - Chapter 6 presents the following content: Business markets, business buyer behavior, the business buying process, E-procurement: buying on the internet, institutional and government markets.

26p allbymyself_06 28-01-2016 119 6   Download

Objectives of chapter 7: Understand the nature of the business market and how it differs from the consumer market, learn how institutions and government agencies buy, identify the different buying situations faced by organizational buyers,... Inviting you to refer.

17p namthangtinhlang_00 28-10-2015 94 5   Download

Phân khúc thị trường là quá trình phân chia người tiêu dùng thành từng nhóm trên cơ sở những điểm khác biệt về nhu cầu, tính cách hay hành vi mua hàng.Dividing a market into distinct groups of buyers with different needs, characteristics of behavior, who might require separate products or marketing mixes

46p bonjourdalat 25-05-2010 687 158   Download