Cause related marketing

Cụm từ tiếng Anh “Cause related marketing” (CRM), có thể dịch đơn giản là “tiếp thị có ý nghĩa xã hội”, ngày nay đã không còn xa lạ với các doanh nghiệp khi soạn thảo kế hoạch tiếp thị. Theo số liệu nghiên cứu của Tổ chức Business in the Community (BITC) thì có đến 73% các công ty thường xuyên sử dụng hình thức tiếp thị này trong các chương trình xúc tiến thương mại.

6p readme2010 20-08-2010 120 13   Download

In an emerging market, social development is an imperative, brands, consumers and society will benefited by cause-related marketing (CRM) that could provide an avenue to those in need receive more support than can be provided by traditional means. Though considerable work on CRM campaigns and consumer responses to them have been undertaken show ever, not much research has been done in this field in Nepal.

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Cụm từ tiếng Anh “Cause related marketing” (CRM), có thể dịch đơn giản là “tiếp thị có ý nghĩa xã hội”, ngày nay đã không còn xa lạ với các doanh nghiệp khi soạn thảo kế hoạch tiếp thị. Theo số liệu nghiên cứu của Tổ chức Business in the Community (BITC) thì có đến 73% các công ty thường xuyên sử dụng hình thức tiếp thị này trong các chương trình xúc tiến thương mại. Khách hàng mong muốn điều gì ở bạn? Trước kia, những hoạt động xã hội của doanh nghiệp có lẽ không hẳn là yếu tố...

7p loveloveloveabc 04-08-2011 60 3   Download

Marketing dựa trên mục đích cao đẹp (cause marketing hay cause-related marketing) là một hình thức marketing liên quan đến các nỗ lực được thực hiện phối hợp giữa một doanh nghiệp và một tổ chức phi lợi nhuận trên cơ sở hai bên cùng có lợi. Thuật ngữ này đôi khi cũng được sử dụng với ý nghĩa rộng hơn, bao gồm cả những chương trình, hoạt động từ thiện hay vì cộng đồng khác của doanh nghiệp. Trong bối cảnh xã hội và giới tiêu dùng có đòi hỏi cao đối với các doanh nghiệp về trách nhiệm xã...

5p loveyou4ever9999 01-07-2010 103 29   Download

With this in mind, Roberts met with Holscher and together they created YouthAIDS, sketching the logo and mission on a napkin over coffee in a Washington, DC café. YouthAIDS would be a specific entity within the PSI portfolio of activities. The concept was to begin with a cause-related marketing campaign that would provide a platform from which to raise awareness, promote PSI’s work and provide a novel source of funding. The cause – preventing young people from becoming infected with HIV – would form the core of the campaign.

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As indicated above, while YouthAIDS highlighted PSI’s ability to manage consumer brands, this same discipline had not been applied to the corporate “PSI brand.” PSI’s core audience was defined as those who influence resource decisions for public health investments in developing countries. As a result, PSI had focused its branding and outreach efforts with multi- and bi- lateral government donors. PSI had not been historically marketed to a broader audience and was not well-known to the general public.

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The third component of the model was demonstrable results. Capitalizing on PSI’ results-based system, Roberts felt that advertising the concrete results of PSI’ interventions would increase the effectiveness of the marketing effort and len legitimacy to the cause. Results had the power to convince the target audience an stimulate fundraising, which would in turn allow PSI to do even more. In addition to promoting PSI’s work in general, publicizing the results of YouthAIDS specifically would also be important. This could directly dovetail into cause-relate marketing efforts.

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The Swiss work was based on a provisional national PM10 emission inventory. It was first disaggregated to a km2 grid. Dispersion functions for primary PM10 emission were defined in an empirical dispersion model which was used to calculate the concentration of primary PM10. The contribution of secondary particles was modelled by using simple relationships between precursor and particle concentration. The long-range transported fraction was taken from European scale models. The PM10 fractions were then summed to create the PM10 map.

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After reading this chapter, you should be able to: Describe demand and explain how it can change, describe supply and explain how it can change, relate how supply and demand interact to determine market equilibrium, explain how changes in supply and demand affect equilibrium prices and quantities, identify what government-set prices are and how they can cause product surpluses and shortages.

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The injudicious and indiscriminate application of pesticides to crops results in pesticide residues in food and food commodities with consequential hazards. The extent of hazard depends on the number of pesticide residues on crops and their toxicity. The main objective of this study was focused on determining the likely presence of pesticide residues in cereals and pulse samples in Sikrai Tehsil Dausa district, Rajasthan. The study was carried out for the year 2017 and 2018. 150 samples were taken from different farms and market analyzed using GC-MS/MS& LC-MS/MS.

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Asset management industry in Thailand has followed the omega model as defined by Bogle (2004) by which the distribution of returns and benefits from managing mutual funds are explored. As Thailand is the bank base economy, major Thai asset management companies are commercial bank capital market arms. We defined asset management companies (AMC) associated with commercial bank as bank related (BR) AMC. Often, questions regarding products variety and competitive situation among Thai AMC are raised and there is no research explores or answers the aforementioned questions. ...

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Good customer experience is a business imperative to grow and sustain competitive differentiation in today’s market. If brands deliver the experiences customers want, customers will reciprocate with loyalty, advocacy, and repeat business resulting in long-lasting and profitable relationships. Customer experience is the customer’s perceptions and related feelings caused by the one-off and cumulative effect of interactions with a supplier’s employees, channels, systems, or products.

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The impact of AIFM on the markets in which they operate is largely beneficial, but recent financial difficulties have underlined how activities of AIFM may also serve to spread or amplify risks through the financial system. Uncoordinated national responses to these risks make the efficient management of these risks difficult. This Directive therefore aims at establishing common requirements governing the authorisation and supervision of AIFM in order to provide a coherent approach to the related risks and their impact on investors and markets in the European Union. ...

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Organic is the one of the fastest growing agricultural markets due to consumer’s increased concern about their own health, the environment, and the reported crises and emergencies worldwide on food safety and environmental issues in recent decades. It has now became an alternative for an increasing number of consumers that are worried about the presence of chemicals residues and the negatives consequences on the environmental caused by chemical intensive production methods.

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The Center for Science in the Public Interest (CSPI) is a nonprofit organization based in Washington, D.C. Since 1971, CSPI has been working to improve the public’s health through its work on nutrition, food safety, and alcohol issues. CSPI is supported primarily by the 900,000 subscribers to its Nutrition Action Healthletter and philanthropic foundations.

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After completing this chapter, students will be able to: List the major causes of wage differentials; Indentify the types, benefits, and costs of "pay-for-performance" plans; relate who belongs to U.S; unions, the basics of collective bargaining, and the economic effects of unions;...

11p dien_vi03 08-10-2018 17 0   Download

We are interested in the effects of dividend reduction decisions on the firms that make them. Research shows that dividends tend to follow earnings as earnings increase but are less likely to follow earnings down. We speculate that there must be a cost associated with dividend reductions that cause this reluctance to decrease dividends as earnings decline. We form several hypotheses related to potential costs.

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The productivity of the guava fruit is mainly ravaged by the fruit flies, Bactrocera spp. and found to be the major devastating insect pest that causes extensive damage. Fruit flies cause direct damage to fruit by oviposition punctures followed with the feeding of maggots. The greatest threat influenced by the fruit flies is the rejection of harvested fruits in markets and exporters especially in case of guava due to the presence of maggots, it leads fruit becoming unfit for marketing and consumption.

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Risk management is the process whereby the insurer's management takes action to assess and control the impact of past and potential future events that could be detrimental to the insurer. These events can impact both the asset and liability sides of the insurer's balance sheet, and the insurer’s cash flow. Investment risk management addresses investment related events that would cause the insurer’s investment performance to weaken or otherwise adversely affect its financial position. Various investment risks tend to focus on different parts of the investment portfolio.

31p quaivatxanh 01-12-2012 44 9   Download

However, superior performance in the past does not necessarily mean that it will continue into the future. This is because superior performance may be due to either a manager’s skill or good luck. Therefore, it is interesting to understand the characteristics of funds and to know what caused the performance; this helps investors to understand how to select their fund manager. This literature survey chapter is organised as follows. Section 2.2 surveys the writings related to performance measures and empirical evidence to do with them in the developed markets. Section 2.

142p khanhchilam 29-03-2013 51 9   Download