Centralized merchandising

Lecture Retailing management (6/e) - Chapter 7: Retail locations. This chapter presents the following content: Elements in retail mix, why is store location important for a retailer? Types of retail locations, unplanned retail locations, central business district,...

43p lovebychance01 25-04-2021 19 1   Download

In this chapter, you will learn about: The responsibilities of buyers & merchandise managers, skills & personality traits for success in this field, how different types of stores are organized to meet their buying needs, the pros and cons of centralized merchandising, opportunities for women in this field.

7p nanhankhuoctai1 29-05-2020 17 5   Download

The objective of this research was to determine the factors of Visual Merchandising on consumers’ purchase decision in retail stores in the districts of El Tambo and Huancayo, 2019. The study was carried out using the quantitative approach including the scientific method (general) and the deductive method (specific). In addition, the non-experimental - transversal - descriptive research design was used.

8p tozontozon 25-04-2020 13 1   Download