Commerce specific study

This research investigates the interactive effects of usability, the designer perspective and user expectations on the user experience (UX) of e-commerce websites. It incorporates the theoretical underpinnings of Norman’s (1988) seminal research specifically, Mental Models and Nielsen’s User Categories (1993) to explore the different mental models, domain and technology expertise of two distinct groups – users and designers – in the interaction with a selected system image, that of the e-commerce website.

293p runthenight04 02-02-2023 8 2   Download