Communicating customer value

This study summarizes a sample of the managers of the Iraqi cellular communications company with 84 employees. The company is a service organization responsible for providing integrated telecommunications services. As a management system that uses human, technical, material and financial resources, its size and value increase in line with technical progress. The demand for telecommunication services is increasing for several factors, the most important being the only means available to the majority and to the increase in population.

6p longtimenosee10 26-04-2024 5 2   Download

This paper makes an assessment on the impact of co-creation strategy as part of digital transformation in Industry 4.0 on supply chain management. We argue that the concept of strategy has shifted from the competitive strategy into co-creation strategy based on collaboration value.

10p tohitohi 22-05-2020 57 1   Download

Principles of marketing: Chapter 1 - Introduction to Marketing is Marketing, more than any other business function, deals with customers; understanding, creating, communicating, and delivering customer value and satisfaction are at the very heart of modern marketing thinking and practice.

15p maiyeumaiyeu20 16-11-2016 105 3   Download

In this chapter you will learn: The promotion mix, integrated marketing communications, a view of the communications process, steps in developing effective marketing communication, setting the total promotion budget and mix, socially responsible marketing communication.

38p allbymyself_06 28-01-2016 69 7   Download

This chapter discuss the role of a company’s salespeople in creating value for customers and building customer relationships, identify and explain the six major sales force management steps, discuss the personal selling process, distinguishing between transaction-oriented marketing and relationship marketing,...

32p allbymyself_06 28-01-2016 79 7   Download

In this chapter you will learn: The promotion mix, integrated marketing communications, a view of the communications process, steps in developing effective marketing communication, setting the total promotion budget and mix, socially responsible marketing communication.

38p allbymyself_06 28-01-2016 74 7   Download

Building marketplace excitement before media advertising breaks. Creating advertising news where there is no product news. Introducing a product with little or no advertising. Providing a value-added customer service. Building brand-to-customer bonds

31p sonnguyen3515 19-09-2013 74 10   Download

What is Marketing? Marketing has been defined by the AMA as an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.

698p socolanong 19-04-2012 65 28   Download

Summary and Introduction Broadband wireless communications have gained an increased interest during the last few years. This has been fuelled by a large demand on high frequency utilisation as well as a large number of users requiring simultaneous high data rate access for the applications of wireless mobile Internet and e-commerce.

9p doroxon 18-08-2010 85 7   Download